See, This Is the Strategy

Have something in the wings, in case you don't win the acquisition game. This case is small – StumbleUpon. But from sources I've talked to, Google had built an entire Doubleclick killer, in case it did not win there. Huh….

Have something in the wings, in case you don’t win the acquisition game. This case is small – StumbleUpon. But from sources I’ve talked to, Google had built an entire Doubleclick killer, in case it did not win there. Huh.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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