Google Gets Another Competitor For Radio AdSense

The Times covers Targetspot: AS more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer….

Tspot

The Times covers Targetspot:

AS more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.

TargetSpot is planning a service that will let advertisers of any size — from a local restaurant to a national chain — create commercials for their desired audience and buy ads that will be slipped into online radio programming. The service, which CBS Radio in part financed, will debut June 28.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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