Goodbye Froogle: It’s Time to Grow Up

At some point tonight, Google is dropping the Froogle name, and getting realistic about the category: The new moniker for the service is – wait for it – Google Product Search. More to come once they post on it… This is Google getting real about Froogle, a product, and…

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At some point tonight, Google is dropping the Froogle name, and getting realistic about the category: The new moniker for the service is – wait for it – Google Product Search. More to come once they post on it

This is Google getting real about Froogle, a product, and a category, that never quite hit it with consumers. Why? Well, it might have something to do with the way we interact with search. We’re still learning about how we interact with this beast. Froogle never made it as a destination, but then again, neither did any other product search categories, really. Sure, some of us use them religiously. But search, broadly, is where we all start, and product search is simply a place we drill down into. Why brand something which is, in the end, simply a feature of the larger engine? Hence…Google Product Search.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Goodbye Froogle: It’s Time to Grow Up”

  1. It´s a matter of branding strategy, there are advantages for both Froogle and Google Product Search. But I´d follow your choice and say it´s only a feature, so use the existing brand.

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