Google Audio Ads

Google has released more info on their plans on the AdWords Blog. Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You'll be able to target your customers by location, station type, day…

 39984606 Radio203

Google has released more info on their plans on the AdWords Blog.

Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You’ll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.

Over the last year, we’ve been partnering with both terrestrial and satellite radio stations across the U.S. so that our advertisers have many options for broadcasting their ads — whether it’s a Country station in Tyler, Texas or an Adult Contemporary station in New York City. Currently, there are hundreds of stations to choose from and we hope to grow the list over the coming year. Our broadcast partners are looking forward to making their ad inventories available to thousands of new advertisers, especially since they aren’t easily accessible today.

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Searchmob Roundup

vote on new stories submit stories Yell.com Unveils Major Redesign New Legal Search Engine Yahoo Confirms New Directions, Priorities & Goals MS Live Book Search Releases First Beta Tactics Used to Rig Social Sites – Cnet Exposes…

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Yell.com Unveils Major Redesign

New Legal Search Engine

Yahoo Confirms New Directions, Priorities & Goals

MS Live Book Search Releases First Beta

Tactics Used to Rig Social Sites – Cnet Exposes

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Google Checkout: Hard to Beat Free

Remember back when Netscape was charging for its browser, and Microsoft came out and made Internet Explorer free? Well check this out: To celebrate the holidays, Google is processing your Checkout sales for free As you may know, for every $1 you spend on AdWords, you can process $10…

Google Checkout-1

Remember back when Netscape was charging for its browser, and Microsoft came out and made Internet Explorer free?

Well check this out:

To celebrate the holidays, Google is processing your Checkout sales for free

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Semel Blogs

On the Yahoo blog, Yodel Anecdotal (nice name), Semel posts some thoughts on the changes at Yahoo (I love that comments are open, are you listening, Google?). It seems clear to me, though I have no particular insights here, that Dan Rosensweig left because he did not like the…

On the Yahoo blog, Yodel Anecdotal (nice name), Semel posts some thoughts on the changes at Yahoo (I love that comments are open, are you listening, Google?). It seems clear to me, though I have no particular insights here, that Dan Rosensweig left because he did not like the idea of running the Audience group, which seems an equal to the new Advertising group run by Sue Decker. What I wonder is whether this new approach will work – will whoever runs the Audience group have the freedom to truly create great products? Or will it be subservient to Advertising’s demands? This is the great, central conflict of all Packaged Goods Media companies. Stay tuned, as they used to say.

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Denise Caruso Launches Intervention

Denise is a dear friend, and today she launched her book, INTERVENTION: Confronting the Real Risks of Genetic Engineering and Life on a Biotech Planet. Denise was pretty much Searchblog, Techcrunch, Web 2.0, Wired, and the Industry Standard all rolled up into one person back when no one else…

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Denise is a dear friend, and today she launched her book, INTERVENTION: Confronting the Real Risks of Genetic Engineering and Life on a Biotech Planet.

Denise was pretty much Searchblog, Techcrunch, Web 2.0, Wired, and the Industry Standard all rolled up into one person back when no one else was paying attention. I attended her Digital World conferences in the early to mid 1990s religiously, and read all she had to write. She since has focused her considerable talents on the study of risk and science, and I can’t be happier for her that this book is out. She’s has also started a blog, focused on her writings. Congratulations, Denise!

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Updated: Yahoo Reorg, Dan Rosensweig, Braun Out At Yahoo

TechCrunch is reporting that #2 Dan Rosensweig is out at Yahoo. I'll have more to say on this when I know more…. Update: SEL has more news, so does the Merc, and Yahoo has issued a release, which SEL has in full. From Reuters Yahoo Inc. (YHOO.O: Quote, Profile…

TechCrunch is reporting that #2 Dan Rosensweig is out at Yahoo. I’ll have more to say on this when I know more….

Update: SEL has more news, so does the Merc, and Yahoo has issued a release, which SEL has in full.

From Reuters

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Searchmob Roundup

Tactics Used to Rig Social Sites – Cnet Exposes Google ClickFraud Extorter: Case Dismissed After 2 Years Ted Leonsis SEO Contest is Misguided coull.tv Launches – First Intelligent Online Video Search Site NewsTrust – A Social News Network Devoted to Quality Journalism…

Searchmob-22Tactics Used to Rig Social Sites – Cnet Exposes

Google ClickFraud Extorter: Case Dismissed After 2 Years

Ted Leonsis SEO Contest is Misguided

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Packaged Goods Media vs. Conversational Media, Part One (Updated)

In the past month or so, three senior executives charged with running the interactive units of major media companies have either been shown the door, or have left on their own accord because they found their jobs no longer fit their character. Jon Miller, who took AOL from death's…

Time Warner

In the past month or so, three senior executives charged with running the interactive units of major media companies have either been shown the door, or have left on their own accord because they found their jobs no longer fit their character.

Jon Miller, who took AOL from death’s doorstep to a new model which stole a page from Google and Yahoo, was summarily offed in mid November. Ross Levinsohn, hailed as a genius within Newscorp for engineering that company’s purchase of MySpace, has decided that it’s more fun to build a new company than run one inside Mr. Murdoch’s empire. And Larry Kramer, until recently the head of CBS’s interactive unit, saw the writing on the wall when Les Moonves installed a new boss above him (Kramer remains an adviser to CBS).

Newscorp

What does it all mean? I know each of the three men reasonably well, and I’ve spoken to many folks around them, and it all points toward a trend that I’ve been itching to think out loud about: Major media companies are realizing that their digital assets are far more valuable than they initially thought, and they are reacting by putting folks in charge of those assets who they believe will protect the company. Not the *interactive* company, mind you, but the company that owns the interactive products. Why?

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Spam, but What Kind?

I keep a vanity Google Blog search in my RSS reader, and lately I've noticed a bunch of new splog entries – I think that's what they are – that quote my book. They always quote the same passage from my book, and then mention perfumes. Like this: John…

I keep a vanity Google Blog search in my RSS reader, and lately I’ve noticed a bunch of new splog entries – I think that’s what they are – that quote my book. They always quote the same passage from my book, and then mention perfumes. Like this:

John Battelle’s new book says the interface of commerce is changing, and Google’s poised to control it. Unfortunately, I need to be careful with it as a replacement bottle is not easy to come by. NAVY Perfume by Coty DUSTING POWDER 4.

The links never resolve to anything, but this is a sample link:

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