Turn News Breaks Early

Turn, a well-backed search service run by the former CEO of Alta Vista, is set to launch at the Web 2 conference Tuesday. But AdWeek has the story a bit early… San Mateo, Calif.-based Turn in recent months has attracted $18 million in venture backing from Norwest Venture Partners,…

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Turn, a well-backed search service run by the former CEO of Alta Vista, is set to launch at the Web 2 conference Tuesday. But AdWeek has the story a bit early…

San Mateo, Calif.-based Turn in recent months has attracted $18 million in venture backing from Norwest Venture Partners, Trident Capital and Shasta Ventures. Turn has about 1,000 advertisers in its system, which displays ads on approximately 30 sites.

Unlike Google, which charges advertisers on a per-click basis, Turn relies on a cost-per-action scheme. It charges advertisers only if users take desired actions, such as filling out registration forms or closing on sales.

4 thoughts on “Turn News Breaks Early”

  1. To be clear, Jim Barnett was not the CEO of the orignal AltaVista. He didn’t build AV into the search leader that it once was. He came in *way* after AV had fumbled its market-leading search position.

    His involvement with AV had all to do with selling AV to Overture, not building the search algorithms or ad systems. He got to AV several years too late.

  2. I just signed up to advertise directly through Turn. Took me 4.5 minutes (But I had existing ads to upload). As a point of comparison, it took me over 50 minutes to sign up to AdSense some months ago (mainly due to my confusion about how to select keywords and going through their suggestions). I’m hoping to obtain another point of comparison within a few weeks. AdSense (Clickfraud I think) ate up my entire initial budget within a week and I’m not even sure if the sales that resulted in that period can be attributed to it. Will be interesting to see how much I have to pay Turn if and when…

    Panda

  3. AdSense (Clickfraud I think) ate up my entire initial budget within a week and I’m not even sure if the sales that resulted in that period can be attributed to it. Will be interesting to see how much I have to pay Turn if and when…

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