AdWords Website Optimizer Tool

Google has a new tool out that allows AdWords advertisers to track and analyze experimental changes in their landing page designed to boost conversion and ROI. The Website Optimizer measures success of grouped or singular altered elements, like copy or images, and compares their conversion percentage changes. Participation in…

Google has a new tool out that allows AdWords advertisers to track and analyze experimental changes in their landing page designed to boost conversion and ROI. The Website Optimizer measures success of grouped or singular altered elements, like copy or images, and compares their conversion percentage changes. Participation in the limited beta testing has some requirements.

Picture 4-5

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

Leave a Reply