Yahoo Analyst Day Roundup

I'm interviewing Jeff Weiner, who runs Yahoo Search & Marketplace, tomorrow in Detroit. So Yahoo's analyst day this week is of keen interest. Here are some thoughts from across the web: Cnet: Focuses on the new ad system, covered here earlier. "Yahoo's new ad system is designed to let…

I’m interviewing Jeff Weiner, who runs Yahoo Search & Marketplace, tomorrow in Detroit. So Yahoo’s analyst day this week is of keen interest. Here are some thoughts from across the web:

Cnet: Focuses on the new ad system, covered here earlier. “Yahoo’s new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network, executives said.

The system, scheduled to launch in the U.S. in the third quarter, offers enhanced ease of use, advanced testing features, geo-targeting and automated analytics, Tim Cadogan, vice president of search, said during the company’s analyst day in San Francisco on Wednesday. ”



Paid Content:
A round up as well, starting with Llyod Braun’s pushing user generated content.

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Qwest: Capitalizing on NSA Backlash

This news, from TechDirt, reminds me of the positive brand burnish Google got by standing up to the DOJ. Well done, Qwest. One of the interesting items to emerge from the growing NSA data-monitoring scandal is that the telecoms weren't compelled to go along with the government and that…

This news, from TechDirt, reminds me of the positive brand burnish Google got by standing up to the DOJ. Well done, Qwest.



One of the interesting items to emerge from the growing NSA data-monitoring scandal is that the telecoms weren’t compelled to go along with the government and that one company, Qwest, refused to participate. Now the company, which had been a laggard and on the receiving end of many customer complaints, is experiencing a surge in customer appreciation from those opposed to the NSA program.

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AdWords Update #3: Inactive Keywords Puzzle

I logged in today to find that a bunch of my keywords were "inactive" due to low bids. Google helpfully suggested new bid levels at 30- to 3,000-percent higher bids so as to re-activate my now derelict keywords. I noticed that some of the inactive keywords were the ones…

InactiveI logged in today to find that a bunch of my keywords were “inactive” due to low bids. Google helpfully suggested new bid levels at 30- to 3,000-percent higher bids so as to re-activate my now derelict keywords.

I noticed that some of the inactive keywords were the ones that were doing the best for me – at least, they are important to be associated with the FM brand, were getting a fair number of impressions, and a decent clickthrough rate. They included the names of some of my most popular blogs in the FM network. Hmmm, I wondered. Competition for these site’s keywords must be heating up, and my (admittedly) lowball bid must be getting bumped off the list.

So I fired up Google and entered the keywords to see who was bumping me off – I wondered if perhaps FM’s competition was doing it.

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Melanie’s RoundUp

AdWords on Google Base The Google Base Blog announced that users can now use AdWords ads to drive traffic to their Base listings, automatically geo-targeted with the keywords targeting based on the ad copy (screenshots, via SEW). SELowdown opines, "So let me get this straight: Give us content to…

AdWords on Google Base

The Google Base Blog announced that users can now use AdWords ads to drive traffic to their Base listings, automatically geo-targeted with the keywords targeting based on the ad copy (screenshots, via SEW).

Adwords+Base

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Pricey AdWord Poems

BB points to a fellow who has found the most expensive AdWord keywords, and is composing poetry from them. I'm fond of the Lasik surgery entry….

BB points to a fellow who has found the most expensive AdWord keywords, and is composing poetry from them. I’m fond of the Lasik surgery entry.

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Snap Rethinks Search

As I've pointed out many times, Bill Gross, the man behind Snap (and Goto/Overture and about 25 other search related companies) is not one to take lightly. When Snap launched, I watched closely, and while many of its features were admirable (the transparency, for one, and later, the CPA…

Snap NewAs I’ve pointed out many times, Bill Gross, the man behind Snap (and Goto/Overture and about 25 other search related companies) is not one to take lightly. When Snap launched, I watched closely, and while many of its features were admirable (the transparency, for one, and later, the CPA model, for another), it never quite got enough lift under its wings, at least in its first year.

Today Snap is relaunching as a “broadband search engine.” That means, it’s heavy on Ajax features, clustering, and related results, among other things. It certainly is a new look. The results include large thumbnails of prospective pages, for example, and a suggested terms autocomplete feature (not unlike Google Suggest). In fact, there are tons of features that have been tried in various other places, but never have so many been implemented in one place at one time. It’s an attempt to fight one’s way out of the single search box interface, and whether it works or not, it’s worth a look. The theory is sound – which is usually the case with Gross’s companies – but often he’s ahead of the market.

My quick take is that I’m so used to Google’s dominant interface, I initially got lost using Snap. It takes some time to get the hang of it. One thing that I want to do is click through directly to the site, but instead, I’m in a window on the right. There’s much to think about here – it feels more like search inside a multi-column RSS reader like Shrook, oddly. You can ask Snap to show you a new window, which is good.

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