Another Q&A: Toni Schneider of OddPost, Yahoo, and Now Automattic

This is from my Biz 2 column, which just posted on CNNMoney. From it: So you've left Yahoo, with thousands of employees, to run a company with–how many people? "There's five of us." In the Valley, some entrepreneurs like to build things and run them. Others like to build…

Toni S

This is from my Biz 2 column, which just posted on CNNMoney.

From it:

So you’ve left Yahoo, with thousands of employees, to run a company with–how many people?



“There’s five of us.”

In the Valley, some entrepreneurs like to build things and run them. Others like to build them and hand them off once they get to a certain size. Where do you fit?

“I found that my sweet spot is in taking something at the prototype stage, where there’s proof of concept but there isn’t market validation yet. It can then be handed to somebody whose business is to take it to the mass market. It takes a different skill set to just start from scratch and say, ‘I’m just going to sit there for a year and work on this thing, and maybe it’ll work and maybe it won’t.’ That’s more of an inventor.”

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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