What’s Up?

Why is Battelle so … quiet? As with prior dry spells, FM is taking most of my time. We're in a major growth stage, and much is afoot. It's cutting into my deep grok time, but I'm also close on bringing in help for Searchblog. So please bear with…

Why is Battelle so … quiet? As with prior dry spells, FM is taking most of my time. We’re in a major growth stage, and much is afoot. It’s cutting into my deep grok time, but I’m also close on bringing in help for Searchblog. So please bear with me…it won’t be long before I’m back a grokkin….

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The Monday Cheat Sheet

* Search Billionaries. Whaddya know, search is making folks rich. * TechCrunch is fast becoming *the* place to leak screenshots. Here's shots of a Google reputation system. This is a big deal, i think. Google is not one to get involved in the messy biz of human relationships. This…

* Search Billionaries. Whaddya know, search is making folks rich.

* TechCrunch is fast becoming *the* place to leak screenshots. Here’s shots of a Google reputation system. This is a big deal, i think. Google is not one to get involved in the messy biz of human relationships. This would mark a turn.

* Keep in mind: Google v DOJ licks off Tuesday. SJMN curtain raiser here.

* More Xoogler insight into early hosting days. Fascinating.

* NYT: Where are all the new MySpaces to buy, dammit!?

* Also in the Times: How buyers search for brands online. Or not.

* New webified Lexis/Nexis. Plan to grok later this week.

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Google Is Selling Books

Back in the day (OK, 18 months ago), Google was quite coy about whether or not it was going to get into the business of marketplace transactions. Since Video and Base came out, however, it's clear the company is looking to move in on eBay and Amazon, and now…

Back in the day (OK, 18 months ago), Google was quite coy about whether or not it was going to get into the business of marketplace transactions. Since Video and Base came out, however, it’s clear the company is looking to move in on eBay and Amazon, and now the company is in the bookselling business. Welcome to the merchandising business, Google!

Update: I should clarify, that Google as yet is not enabling the selling of physical books, but online access to books. I for one think it’s only a matter of time…

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Too Good Not To Note

Woman Googles Date, Finds Him on Most Wanted List. (via Digg) Israeli sites to Google: No Thanks. Latest Google rumor (fantasy?): Google buying Sun. I don't buy it, and I don't think Google does either. On the other hand, I never thought they'd buy dMarc either. Great Xoogler post…

Woman Googles Date, Finds Him on Most Wanted List. (via Digg)

Israeli sites to Google: No Thanks.

Latest Google rumor (fantasy?): Google buying Sun. I don’t buy it, and I don’t think Google does either. On the other hand, I never thought they’d buy dMarc either.

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Google Buys Writely

It's official, Google has purchased the company behind Writely…so can we please just stop pretending Google isn't interested in every portion of Microsoft's business? Om broke the news first……

WritelyIt’s official, Google has purchased the company behind Writely…so can we please just stop pretending Google isn’t interested in every portion of Microsoft’s business? Om broke the news first…

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News: AdWords Now Using Demographics

Google has quietly (I think – no release sent out) rolled out a feature on its AdWords site that allows customers to guide their AdWords purchasing decisions using demographic data such as household income, age, and gender. How has the company done this? It's working with Comscore/Media Metrix to…

Adwords Demo-1Google has quietly (I think – no release sent out) rolled out a feature on its AdWords site that allows customers to guide their AdWords purchasing decisions using demographic data such as household income, age, and gender.

How has the company done this? It’s working with Comscore/Media Metrix to stripe domains with Comscore’s panel-based demographic data. I’ll have more on this as I can (have to run to and Etech session) but I did speak with a SVP at Comscore about this, and find this move interesting given Microsoft AdCenter’s demographic plays, and Google’s ongoing tests of site specific targeting.

The Comscore deal is not exclusive – in other words, anyone else, IE Yahoo or MSFT, can cut a similar deal. (Hat tip to reader jboutros).

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Updated: Google About to Settle Click Fraud Class Action Suit

The company has posted on the topic here. My original posting is here. This is clearly not just about the Lane's suit, it's about Google rejiggering its policies with regard to click fraud. From Google's post: We’re very near a resolution in that case, so we thought we’d offer…

The company has posted on the topic here. My original posting is here. This is clearly not just about the Lane’s suit, it’s about Google rejiggering its policies with regard to click fraud.

From Google’s post:

We’re very near a resolution in that case, so we thought we’d offer an update.

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