Turn’s Been Outed

I met with the CEO of Turn.com a couple of weeks ago, but on the downlow – it wasn't ready for public consumption quite yet. Why? Well, it's a rather audacious startup – Jim Barnett, former head of AltaVista, is running it, and it's got some heavy backing. The…

I met with the CEO of Turn.com a couple of weeks ago, but on the downlow – it wasn’t ready for public consumption quite yet. Why? Well, it’s a rather audacious startup – Jim Barnett, former head of AltaVista, is running it, and it’s got some heavy backing. The plan? To compete directly with AdSense. How? We’ll seen soon enough, Jim tells me. BizWeek’s blog has outed the new company, however, so now you know as well….

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “Turn’s Been Outed”

  1. I just signed up to advertise directly through Turn. Took me 4.5 minutes (But I had existing ads to upload). As a point of comparison, it took me over 50 minutes to sign up to AdSense some months ago (mainly due to my confusion about how to select keywords and going through their suggestions). I’m hoping to obtain another point of comparison within a few weeks. AdSense ate up my entire initial budget within a week and I’m not even sure if the sales that resulted in that period can be attributed to it. Will be interesting to see how much I have to pay Turn if and when…

    Panda

Leave a Reply