The Google Cube/PC/Big Iron/Digital Fantasy Train

Many readers have asked me – "Hey John, why so silent on the rumors that Google might 1/create a parallel Internet using portable containers and massive bandwidth (see Cringely here) and 2/connect them to cheap and powerful "Google Cubes" that do everything we wish Apple, Dell, and Tivo would…

GoogcubeMany readers have asked me – “Hey John, why so silent on the rumors that Google might 1/create a parallel Internet using portable containers and massive bandwidth (see Cringely here) and 2/connect them to cheap and powerful “Google Cubes” that do everything we wish Apple, Dell, and Tivo would do but for some reason are not?” (see more Cringely, Cnet, and the LA Times).

The simple reason: I find both hard to buy. Really hard to buy. Why? Well, it’s not like Apple, Dell, and tons of others don’t want to make the same thing (the cube, anyway), and it’s not like they haven’t thought it through. I know, I know, plenty of folks were playing in search when Google came along….so… I’ll keep watching, and thinking, but….well, it feels a bit like our the Google Rorschach effect at work….for now.

Update: Google has denied the PC angle, in any case.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

7 thoughts on “The Google Cube/PC/Big Iron/Digital Fantasy Train”

  1. I talked to some guys at yahoo about the possibility of creating the massive super computers in shipping crates and shipping them around the country to random spaces. I received the answer that the power Cringley was talking about could not physically be cooled. However, they’d be sure fun to make smores with.

  2. Secondly, why would Google move into computer manufacturing and distribution the margins and return on invested capital suck. I pray the guys over at Google aren’t trying to get into hardware.

  3. If they aren’t building a Google plex mesh, then how exactly are they planning to spend $800 million in capex next year? There’s got to be a grand plan for this capital. It makes no sense in the world to “buy forward” search computing capacity given Moore’s Law. They’ve got to have a set of applications that they’re planning to roll out. Why is Google spending more than 2X Yahoo’s capex in 2006? They’ve got to be planning on getting a return on the capital being deployed.

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