Google Steps Into Music Search

But as per usual, Google's approach is to not have business deals with anyone around the intent of researching, finding, and obtaining music. I honestly think that at some point this will change. SEW has a good write up with comparisons to other engine's approaches. In the book I…

But as per usual, Google’s approach is to not have business deals with anyone around the intent of researching, finding, and obtaining music. I honestly think that at some point this will change. SEW has a good write up with comparisons to other engine’s approaches.

In the book I spend a few pages comparing how Yahoo does music search vs. Google. The one box shortcut was a big difference, as was the fact that with Yahoo, you can actually buy the music. Google has now addressed the one box, and is also making it easy to buy music, though from partners they seem to have chosen at random (the best or the most popular music sales sites on the web, much as they have with travel and other categories).

Google’s blog post.

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It’s A Bloggin’ Smackdown: Jeremy (Yahoo) v. Cutts (Google)

Matt and Jeremy are having a swell disagreement and we all get to watch. The topic: Selling links. Jeremy: I've experimented with AdSense an YPN in various forms. I've tried paid job listings (never worked out, which is a story for another day). I've used Amazon.com's affiliate program. I've…

Matt and Jeremy are having a swell disagreement and we all get to watch.

The topic: Selling links.

Jeremy: I’ve experimented with AdSense an YPN in various forms. I’ve tried paid job listings (never worked out, which is a story for another day). I’ve used Amazon.com’s affiliate program. I’ve even tried AdWords. And each time along the way it’s been a useful exercise. Sometimes it works well, other times not. My success rate has been rather mixed so far.

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An Absolutely Self Interested Post

Several readers have sent me mail telling me how they've purchased The Search as a Holiday gift for office mates or family and friends. A couple have even sent boxes of them to me so I can personalize them for the office. That makes me a happy happy author….

Thesearch Bookcover-SantaSeveral readers have sent me mail telling me how they’ve purchased The Search as a Holiday gift for office mates or family and friends. A couple have even sent boxes of them to me so I can personalize them for the office. That makes me a happy happy author.

It struck me that I should perhaps promote the book as a good Holiday gift right here on my site. After all, if anyone might appreciate such a plea, it’d be you guys. So here’s my offer. If you want, buy the book and then let me know you did. In the body of the email, write a short inscription you’d like printed on a book plate (a sticker/label) and I’ll print it on the label, sign it, and mail it to you (include your mailing address as well). That solves the problem of sending the book back and forth, now I just have to mail a label to you. Then you can stick the label on the inside cover or first blank page of the book. Voila, a personalized holiday gift!

If you think this sounds cool, why then first buy the book on Amazon or wherever, then email me with your address, message, and perhaps a snippet of the purchase confirmation email (so that I can see that you actually bought the book). I promise to do as many as I can before Christmas….

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My Time at eBay

Yesterday I got a chance to talk with a room full of eBay folks, and it was a bit different than my time at Yahoo, Google, Amazon, or Microsoft. I've always viewed eBay as a more buttoned up and, well, corporate company, perhaps because Meg Whitman is such a…

EbaylogotmYesterday I got a chance to talk with a room full of eBay folks, and it was a bit different than my time at Yahoo, Google, Amazon, or Microsoft. I’ve always viewed eBay as a more buttoned up and, well, corporate company, perhaps because Meg Whitman is such a Wall St. icon.

After I ran through some passages of the book and told a few stories, we got to a pretty robust Q&A (one attendee, Alan Lewis, wrote it up here). A lot of questions about Google, not surprisingly, given the Base announcement.

One interesting question was “What should we (eBay) be doing that we’re not doing right now?” I thought for a while and it struck me that the answer was “experimenting.” Google has a whole culture based on that idea, and Yahoo has been doing a lot of it lately. And Amazon, well, Alexa’s news was very keenly watched in the halls of eBay yesterday.

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Search Numbers

As seen on Mediapost: WEB USERS CONDUCTED MORE THAN 5.1 billion search queries in October–marking a 15 percent increase from June, according to a Nielsen//NetRatings report released Tuesday. Google maintained its leadership position, garnering 2.4 billion search requests, or almost half–48 percent–of all searches. Yahoo! accounted for 21.8 percent…

As seen on Mediapost:

WEB USERS CONDUCTED MORE THAN 5.1 billion search queries in October–marking a 15 percent increase from June, according to a Nielsen//NetRatings report released Tuesday. Google maintained its leadership position, garnering 2.4 billion search requests, or almost half–48 percent–of all searches. Yahoo! accounted for 21.8 percent of all searches, followed by Microsoft’s MSN, which was responsible for 11.3 percent of search activity.

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The “Type In” PPC Play

A colleague reminded me that Marchex, the public company roll up of online advertising plays, recently purchased Name Development, a company that owns a couple hundred thousand URLs. (SEW thread here). The price was $165 million. The business model for Name Development is drop dead simple: they own a…

CamcorderA colleague reminded me that Marchex, the public company roll up of online advertising plays, recently purchased Name Development, a company that owns a couple hundred thousand URLs. (SEW thread here). The price was $165 million.

The business model for Name Development is drop dead simple: they own a bunch of URLs, and when internet users type a word into the address bar (expecting it to resolve to something useful) or misspell a legit URL, often times one of Name Development’s URLs comes up as the resolved address. Name Development then sticks a sh*tload of AdSense or Overture links on the resulting page, and voila, free money!

This is called the “type in” traffic market, and it apparently is much, much bigger than most folks might think. According to folks I’ve spoken to, Name Development gets 17-20 mm uniques on its 200,000 domains, and is a profit machine.

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Trifecta

Today I left the wonderful new offices of Federated Media and ventured south for three meetings – first a talk at eBay, then a catch up with Jeff Weiner, who heads up search and marketplace at Yahoo, then to Google for their annual holiday press bash. Whew. It was…

Today I left the wonderful new offices of Federated Media and ventured south for three meetings – first a talk at eBay, then a catch up with Jeff Weiner, who heads up search and marketplace at Yahoo, then to Google for their annual holiday press bash.

Whew. It was a platform trifecta…and very interesting. More soon.

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Alexa (Make that Amazon) Looks to Change the Game

(Update: Alexa platform is now live) Every so often an idea comes along that has the potential to change the game. When it does, you find yourself saying – "Sheesh, of course that was going to happen. Why didn't I predict it?" Well, I didn't predict this happening, but…

Alexa(Update: Alexa platform is now live)

Every so often an idea comes along that has the potential to change the game. When it does, you find yourself saying – “Sheesh, of course that was going to happen. Why didn’t I predict it?” Well, I didn’t predict this happening, but here it is, happening anyway.

In short, Alexa, an Amazon-owned search company started by Bruce Gilliat and Brewster Kahle (and the spider that fuels the Internet Archive), is going to offer its index up to anyone who wants it. Alexa has about 5 billion documents in its index – about 100 terabytes of data. It’s best known for its toolbar-based traffic and site stats, which are much debated and, regardless, much used across the web.

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Crawl Me, But Don’t Own My Stuff

So says Murdoch's Harper Collins…. From a WSJ (paid reg) article today: In the latest salvo in the fight over the future of books on the Internet, one of the country's biggest publishers said it intends to produce digital copies of its books and then make them available to…

Book Open-2So says Murdoch’s Harper Collins….

From a WSJ (paid reg) article today:

In the latest salvo in the fight over the future of books on the Internet, one of the country’s biggest publishers said it intends to produce digital copies of its books and then make them available to search services offered by such companies as Google Inc., Yahoo Inc., Microsoft Corp. and Amazon.com., while maintaining physical possession of the digital files.

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MySpace

I'd like some way to confirm this, but if it's true, as has been claimed by the company, that MySpace has 10% of all available advertising inventory on the Web, then Murdoch got a deal at $600 million or so. The web is surely worth more than ten times…

Myspace

I’d like some way to confirm this, but if it’s true, as has been claimed by the company, that MySpace has 10% of all available advertising inventory on the Web, then Murdoch got a deal at $600 million or so. The web is surely worth more than ten times that number…and MySpace is a very, very desired demographic by marketers.

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