Journal: MSFT and AOL near Pact

From the reg required story: Time Warner Inc. is closing in on an agreement with Microsoft Corp. to build an online-advertising service designed to compete with Google Inc., say people familiar with the negotiations. After months of on-again-off-again negotiations, the two companies are now focused on a deal that…

From the reg required story:

Time Warner Inc. is closing in on an agreement with Microsoft Corp. to build an online-advertising service designed to compete with Google Inc., say people familiar with the negotiations.

After months of on-again-off-again negotiations, the two companies are now focused on a deal that would combine advertising-related assets – with minimal, if any, money changing hands. An agreement is expected to be struck sometime before year-end, but it is still possible that AOL could choose instead to deepen its relationship with Google at Microsoft’s expense.

3 thoughts on “Journal: MSFT and AOL near Pact”

  1. I think this type of powerful alliance is great for publishers, providing Google Adsense and the budding Yahoo Publisher Network with some competition.

    John – do you see Federated media being able to step in with a stable of top flight sites/blogs that can command higher ad prices – or at least cut out the publisher middleman.coms?

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