I’m at ad:tech Monday, in NYC. Back online Tuesday…and this Thursday, I’ll be part of the SD Forum’s Search SIG. From the description on Jeff Clavier’s blog:
The topic of this month is “The Search: A ten year perspective”, during which we will look back at the early days of the search industry, its key turning points, and discuss its short term outlook and its future.
The event will be held on the Microsoft Silicon Valley Campus, Mountain View. Hope to see you there!
2 thoughts on “On the Road, And the Search SIG”
I thought you did a noble job in the Ad-Tech mixing bowl (Hot Seat) today… nice to see you in person.
Good Program – very informative.
See you next year!
monday, november 7, 10:30am – 11:30am
Next Generation Search – The Future Ad Models
Search has changed everything in the online world. Once a simple utility — a means of progression into content rich environments, the search engine has become a ubiquitous tool for the connected universe. We search for entertainment, opinions, news, local commerce points, and even ourselves. Search advertising is a multi-billion dollar industry today and industry experts agree that we have only just begun to realize how search will truly impact our lives and advertising budgets. Where do we go from here? Our discussion will feature senior managers from today’s top search destinations sharing their thoughts and opinions on what will shape search and search advertising’s future.
Kevin Ryan, Managing Partner, ad:tech advisory board, Kinetic Results
Martin Laetsch, Manager, Worldwide Search, Intel Corporation
John Battelle, Chairman/Publisher, Federated Media
David Jakubowski, General Manager, MSN Search Strategy and Go-To-Market
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing