On the Road, And the Search SIG

I'm at ad:tech Monday, in NYC. Back online Tuesday…and this Thursday, I'll be part of the SD Forum's Search SIG. From the description on Jeff Clavier's blog: The topic of this month is “The Search: A ten year perspective”, during which we will look back at the early days…

I’m at ad:tech Monday, in NYC. Back online Tuesday…and this Thursday, I’ll be part of the SD Forum’s Search SIG. From the description on Jeff Clavier’s blog:

The topic of this month is “The Search: A ten year perspective”, during which we will look back at the early days of the search industry, its key turning points, and discuss its short term outlook and its future.

The event will be held on the Microsoft Silicon Valley Campus, Mountain View. Hope to see you there!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “On the Road, And the Search SIG”

  1. Good Program – very informative.

    See you next year!

    monday, november 7, 10:30am – 11:30am

    Next Generation Search – The Future Ad Models
    Search has changed everything in the online world. Once a simple utility — a means of progression into content rich environments, the search engine has become a ubiquitous tool for the connected universe. We search for entertainment, opinions, news, local commerce points, and even ourselves. Search advertising is a multi-billion dollar industry today and industry experts agree that we have only just begun to realize how search will truly impact our lives and advertising budgets. Where do we go from here? Our discussion will feature senior managers from today’s top search destinations sharing their thoughts and opinions on what will shape search and search advertising’s future.

    MODERATOR:
    Kevin Ryan, Managing Partner, ad:tech advisory board, Kinetic Results

    PANELISTS:
    Martin Laetsch, Manager, Worldwide Search, Intel Corporation

    John Battelle, Chairman/Publisher, Federated Media

    David Jakubowski, General Manager, MSN Search Strategy and Go-To-Market

    Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing

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