Snap Adds Shopping Search

Quick note: Bill Gross's company Snap has added shopping search. The engine is driven by cost-per-action, not CPC…will be interesting to see how and if it gathers steam…….

Quick note: Bill Gross’s company Snap has added shopping search. The engine is driven by cost-per-action, not CPC…will be interesting to see how and if it gathers steam….

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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