Google Makes AdWords Changes

A bit inside baseball, but Google has made some important changes to the process by which AdWords terms are approved for use in its paid search network. In short, the company has simplified the system, and from what I can glean, it seems the move will both make advertisers…

A bit inside baseball, but Google has made some important changes to the process by which AdWords terms are approved for use in its paid search network. In short, the company has simplified the system, and from what I can glean, it seems the move will both make advertisers happy, and improve the chances of harvesting value from long tail terms. SEW has a write up here.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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