Yahoo Looks at Behavioral

PaidContent has a summary of how Yahoo is looking at behavioral targeting in its quest to compete with AdSense. MarketingVox reminds us that Usama Fayyad, the founder of digiMine and co-founder of Revenue Science, joined Yahoo late last year as chief data officer….

PaidContent has a summary of how Yahoo is looking at behavioral targeting in its quest to compete with AdSense.

MarketingVox reminds us that Usama Fayyad, the founder of digiMine and co-founder of Revenue Science, joined Yahoo late last year as chief data officer.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Yahoo Looks at Behavioral”

  1. digiMine and Revenue Science are the same company (after digiMine tanked, they changed the name to RS). So, he can’t be both a founder and co-founder of the same company.

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