One of the most oft-asked questions in search is "what's next." Yahoo hopes that My Web 2.0 is an answer – according to the folks who created it, My Web is an entirely new approach to relevance based on social inputs such as your group, your search history, and…
One of the most oft-asked questions in search is “what’s next.” Yahoo hopes that
My Web 2.0 is an answer – according to the folks who created it, My Web is an entirely new approach to relevance based on social inputs such as your group, your search history, and your own personally tagged webspace (which I’ve been calling the PersonalWeb for sometime).
Yahoo has dubbed the secret sauce driving relevance in My Web “MyRank,” and it seems to be Yahoo first truly focused effort to steal some of Google’s PageRank mojo.
But back to that “what’s next” question. In my upcoming book, which I swear will feel about a decade out of date by the time it finally f*cking gets here, I write this:
Search is no longer a stand-alone application, a useful but impersonal tool for finding something on a new medium called the world wide web. Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. It’s how we navigate the one infinite resource that drives human culture: knowledge.
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