Keyword Prices Up

Fathom's keyword price index is up last month. MediaPost: PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today. The average cost of keywords–which had fallen during the first…

Fathom’s keyword price index is up last month. MediaPost:

PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today.

The average cost of keywords–which had fallen during the first two months of the year, after rising steadily from September through the holidays–now exceeds last December’s $1.70 by about 3 percent. Matt McMahon, Fathom Online’s executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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