Amazon Buys BookSurge

So why do I care? I'm fascinated with Google Print, and also with companies like QOOP, who provide print on demand (they do the print edition of Searchblog, at left). To my mind, there really is no reason why Google can't become the world's largest bookseller, simply by adding…

So why do I care? I’m fascinated with Google Print, and also with companies like QOOP, who provide print on demand (they do the print edition of Searchblog, at left).

To my mind, there really is no reason why Google can’t become the world’s largest bookseller, simply by adding a “Print, Ship, and Bill me” button to any book they have in the Google Print database. Given that Amazon has already done a massive book scanning effort of its own with Search Inside the Book, the purchase of BookSurge is interesting.

Link to the InternetNews story.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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