Another contextual ad player enters the space, this one with the experience of having served the keyword-driven graphical banners on eBay for the past 18 months.
AdMarketplace takes the auction based approach of paid search, but for graphical banners. It’s been around for a while, so I guess this is a relaunch. If it’s any good, expect Google and Yahoo, not to mention MSFT, to take a long hard build/buy look at the company.
I am talking to the CEO soon, I hope. My first question: why not scale this to the tail? Can bloggers play?
The company is owned by a company called Conducive Corporation, based in San Leandro, CA and NY. Their site is a monopage with no info, and I can’t find anything on who’s backing AdMarketplace, so I’ll be asking that as well.