We Will Never Surrender

Andy points us to a Reuters story covering the MSFT annual meeting. As the story reports, MSFT CEO Steve Ballmer told the audience that with regard to Google and Yahoo's lead in search advertising: "We will catch up, we will surpass." I only hope they do it through innovation and…

ballmer2Andy points us to a Reuters story covering the MSFT annual meeting. As the story reports, MSFT CEO Steve Ballmer told the audience that with regard to Google and Yahoo’s lead in search advertising:

“We will catch up, we will surpass.”

I only hope they do it through innovation and service, and not by forcing it down Longhorn users’ throats.

Cnet coverage.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “We Will Never Surrender”

  1. OK Steve, we know you “really really really are going to attack Google this time”…tell me, how effective can you be if we have to use your competitors SE to find yours?

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