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….Google Sues AdSense Publisher for Click Fraud. (Clickz) Google has filed its first click fraud lawsuit, charging a Texas-based Web site and its owners generated fraudulent clicks on ads in its AdSense program, causing Google to pay them for useless traffic to its advertisers. The lawsuit, filed last week in…

….Google Sues AdSense Publisher for Click Fraud. (Clickz)

Google has filed its first click fraud lawsuit, charging a Texas-based Web site and its owners generated fraudulent clicks on ads in its AdSense program, causing Google to pay them for useless traffic to its advertisers.

The lawsuit, filed last week in a California Superior Court, alleges that, beginning in August 2003, Auction Experts International and its founders Sergio Morfin and Alexei Leonov clicked on AdSense ads on the Auction Experts site and paid up to 50 unidentified individuals to do the same.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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