Report: Google Audio/Visual Search Coming

The NY Post reports that Larry and Sergey talked up an upcoming multimedia search capability while at the Allen & Co. retreat this week. Google is planning to launch a new feature to allow users to scour the Internet for audio and video clips, The Post has learned. The company…

The NY Post reports that Larry and Sergey talked up an upcoming multimedia search capability while at the Allen & Co. retreat this week.

Google is planning to launch a new feature to allow users to scour the Internet for audio and video clips, The Post has learned.

The company has yet to announce plans for the new service, but Google founders Sergey Brin and Larry Page made no secret of it during talks with investors and media executives at an annual retreat hosted by investment bank Allen & Co. in Sun Valley, Idaho…

…When it comes to multimedia searches, Mountain View, Calif.-based Google trails some of its competitors.

Yahoo’s AltaVista, one of the oldest search engines, already allows users to search for audio and video. Time Warner’s AOL, which has paid-search partnership with Google, bought Singingfish earlier this year in a move to offer multimedia search capabilities.

In the past, Google and other search engines have expressed some trepidation about listing audio and video files because of legal concerns that some of the content may have been illegally copied and downloaded.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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