Referrals and the Yahoo Switchover

Yesterday's SEW (yes, I'm behind, was on deadline on a story that is so damn good, but…damn, it's under embargo) has a good story comparing Yahoo and Google referrals, using WebSideStory data. This chart shows that Google still has the lion's share, and in fact grew a bit year to…

040323-sm-pie-1Yesterday’s SEW (yes, I’m behind, was on deadline on a story that is so damn good, but…damn, it’s under embargo) has a good story comparing Yahoo and Google referrals, using WebSideStory data. This chart shows that Google still has the lion’s share, and in fact grew a bit year to year, but that Yahoo has not slipped during the changeover from using Google to using its own search. The chart is for March, 2004.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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