The Big Shift

One of the news items buzzing here at SES is Yahoo's announcement of its paid inclusion program, covered by the Times here. That they intended to shift to paid inclusion index-wide is not news (discussed in more length here), but it is a clear signal that Yahoo has no trouble…

One of the news items buzzing here at SES is Yahoo’s announcement of its paid inclusion program, covered by the Times here. That they intended to shift to paid inclusion index-wide is not news (discussed in more length here), but it is a clear signal that Yahoo has no trouble being labeled as the “commercial” search engine. Google continues to differentiate as “pure.” More later on this…(meantime, good and deeper overview at SEW here).

BTW, posting will be light today. On a plane later, traveling home. SES continues apace for the next three days…I’ll have to cover it remotely.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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