Had a nice chat earlier in the week with Yahoo's Tim Cadogan, who in the face of the paid inclusion dust up has been given, or perhaps even has willingly taken, the role of Explain It, Then Explain It Again Yahoo. Tim knows from controversy and market overreaction, he was…
Had a nice chat earlier in the week with Yahoo’s Tim Cadogan, who in the face of the paid inclusion
dust up has been given, or perhaps even has willingly taken, the role of Explain It, Then Explain It Again Yahoo. Tim knows from controversy and market overreaction, he was at Overture before paid search was cool, and there are some similarities to how the market is reacting to Yahoo’s
CAP program. Namely, he believes, the whole content acquisition program, misunderstood now, will eventually be seen as a rational approach to the market, and, ultimately will lead to a much more robust search experience.
Now, I stand by what I wrote earlier, that CAP forces the issue of trust and transparency to the fore, and most small business owners (arguably those most affected by this program) are not yet ready to trust a big company like Yahoo. They feel coerced to pay up, mainly by fear of missing something if they don’t. Tim said he understood these sentiments, and said that only time will prove that CAP has no influence over ranking. He also points out that CAP is entirely optional, and that Yahoo’s goal is to crawl the entire web as throughly as possible, regardless of paid inclusion.
I pointed out to him that if Yahoo could simply state that its organic crawl and resultant index was as comprehensive and fresh as Google’s, then perhaps folks would see that CAP is simply an added value service for URL submission, reports, and the like. Tim responded that indeed, Yahoo stands by its index and results as the equal of Google, and again time will tell.
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