Stats and Trends in Online Media

A busy day in marketing land, with loads of stats and trends. First, a study shows that "cross-channelers" – folks who use both a website and a second medium to interact with a brand, do it more with television brands than with magazines. Does this mean magazines are doomed? No,…

A busy day in marketing land, with loads of stats and trends. First, a study shows that “cross-channelers” – folks who use both a website and a second medium to interact with a brand, do it more with television brands than with magazines. Does this mean magazines are doomed? No, it means magazines are deeply lame when it comes to the web, IMHO.
Marketing Wonk also notes more proof of a strong, search driven Holiday season, and the increasing trend of media buys favoring online and cable over network and magazines….

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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