The Economist Weighs In

Ho hum. Not as sharp as usual, but a few good points in this Economist piece on the Google IPO. Chief among them is a claim that Google's contextual advertising margins are weak, according to Findwhat's CEO (wishful thinking, perhaps?), and a furtherance of the building meme that Google…

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Ho hum. Not as sharp as usual, but a few good points in this Economist piece on the Google IPO. Chief among them is a claim that Google’s contextual advertising margins are weak, according to Findwhat’s CEO (wishful thinking, perhaps?), and a furtherance of the building meme that Google is, in fact, an online advertising agency driven by a great search engine.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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