There is something so reassuring about seeing an emerging operating system play, based on Linux, that so blatantly declares its navigational interface to be search, specifically Google. gOS, which debuted early this year on a $199 PC sold at Walmart, announced Cloud earlier this week. I managed to miss it till now. More here and here.
The part that people don’t yet fully understand is that “vertical ad networks,” at the end of the day, are still ad networks. Ad networks are a vital part of the online media ecosystem. They provide publishers with additional revenue on inventory that isn’t otherwise fulfilling higher CPM sponsorship programs, and they provide direct-response marketers with additional reach at cost-efficient rates. Vertical ad networks offer a bit better targeting because they focus on a smaller set of sites.
While vertical ad networks may improve efficiency for direct-response advertisers, who determine success based on some variation of cost-per-click, they are not solving the needs of brand advertisers. Ultimately, vertical ad networks serve advertisers and will compete with everyone else who serves DR advertisers, from Google to the other ad networks. The excitement over “vertical” ad networks will erode as CPMs on those networks chase the DR metrics.
The author Andrew Chen notes that with “experimental” ad budgets (ie stuff like Facebook’s nascent “engagement ads” and the like) getting slashed, this might be what Facebook looks like soon.
I couldn’t pick three, so I went with four winners. I learned a lot from the hundred or so comments that came in, and I am busy preparing for the show next week. It was hard to narrow them down, but I had to. If you won, congrats!
I’ll be reaching out to the winners via email for their free We2 passes, but here are the comments!
* Dominic Son says:
* # October 22, 2008 11:57 PM
“Besides Yahoo, how’s everything going?”
(On Jerry Yang)
* Ian Kennedy says:
* # October 28, 2008 2:53 PM
Do you forsee a time when Intel will embed social features into its hardware? Microsoft tied it’s activation to Windows activation. Would Intel ever offer the ability for users on Facebook and other social networks be able to uniquely identify itself to a social graph and the associated permissions via the Intel chip?
(On Paul Otellini)
* Mike Johnson says:
* # October 28, 2008 2:03 PM
The Live Strong movement (and they visual representation of the yellow bracelet) almost defined “virality” and community for this decade. The copy cats are rolling in to this day. What did you learn from that experience? What does it take to truly engage people to the point of action?
(On Lance Armstrong)
* Narendra says:
* # October 28, 2008 6:41 PM
While we’d like to think that all successful entrepreneurs have the fearless composure of a poker player like Phil Ivy, most of us behind a closed office door have found ourselves exhaling the words “holy shit.” You’ve had quite a ride so far and it isn’t over.
For fun, rewind just a bit, and tell us, what you might be doing right now if your were *not* building Facebook?
(On Mark Zuckerberg)
I’m watching this unfold, OpenID, Facebook Connect, Y!OS, Microsoft support, Google support…it’s supposedly a big group hug, but it feels like a war, folks. And it’s not pretty. Note this:
A couple of hours ago, the Google Security Team posted an article claiming that Google’s made the switch to OpenID, joining Yahoo! and Microsoft in the ranks OpenID providers.
But it looks like someone may have been a bit to hasty to pull that switch (perhaps itching to get some of the limelight Microsoft has been receiving for adding OpenID to all Live ID accounts just the day before yesterday)… because whatever it is that Google has released support for, it sure as hell isn’t OpenID, as they even so kindly point out in their OpenID developer documentation
I hate to say it but watch this space.
Continuing my crowdsourcing of Web2 conversations (and this is nearly the last one), on the third day, and just a few hours after Elon Musk, I’ll be talking to Shai Agassi, founder and CEO of Better Place, and former President at SAP. Agassi is yet another example of a tech executive who left the IT industry to boil a new ocean, in this case, the automobile industry. Wired recently put Shai on the cover, his plan to “sell cars like cel phones” is audacious, and some say impossible.
Remember that I’m running a contest for best comments: I’ve decided to take three of my personal complementary passes to Web 2 – yes, even the Program Chair only gets so many – and give them to those who comment on my site about these Web 2 conversations. My decisions are entirely subjective, but I plan to pick the three best questions, and reward them with a fress pass – a street value of nearly $4000 each. Yes, commentators from the past six posts are already eligible:
So what would you ask Shai?
I’ve been on about this one for years, my most recent post is here.
Mashable reports on another advancement in the conversation interface:
Vlingo is an application that lets you perform various tasks on your mobile using your voice. Earlier this year, the company launched an application for Blackberry, allowing users to perform basic tasks like voice dialing, composing emails, and sending text messages, all through speaking. Today, that application is getting an update, allowing users to do a lot more, including update their Facebook Status and Twitter
Reminds me of my rant on “texting is stupid.”
My opening presentation at the CM Summit two weeks ago. All the video is now up from the event.
On the third day of Web 2 next week, I’ll be sitting down with Elon Musk. Now, depending on your age and level of interest, Elon is either A) a co-founder of PayPal, b) founder of SpaceX, c) the guy behind Tesla, d) the guy behind Solar City, or e) the guy behind all four.
Elon is truly a “Web Meets World” kind of guy (and yes, that’s the theme of Web 2 this year).
He’s bringing his Tesla to the event, and participating in our auction to boot. I’m looking forward to what I am sure will be an eclectic conversation, in particular given that later in the day I’ll be talking with Shai Agassi, who has something of a competing auto startup going in Better Place.
And remember that I’m running a contest for best comments: I’ve decided to take three of my personal complementary passes to Web 2 – yes, even the Program Chair only gets so many – and give them to those who comment on my site about these Web 2 conversations. My decisions are entirely subjective, but I plan to pick the three best questions, and reward them with a fress pass – a street value of nearly $4000 each. Yes, commentators from the past five posts are already eligible:
So, what should I ask Elon Musk?
Next up in our ongoing tour of conversations at Web 2 next week is Lance Armstrong, the seven time winner of the Tour de France, who recently announced his “de-reitrement” and is going for an eighth win. This appearance, a dinner conversation on day one, is one of Lance’s only public appearances since he announced his comeback. He’s also an internet entrepreneur, having launched Livestrong.com, a health site, earlier this summer.
This should be quite a unique opportunity to talk to one of the world’s most extraordinary people. Remember my new contest: I’ve decided to take three of my personal complementary passes to Web 2 – yes, even the Program Chair only gets so many – and give them to those who comment on my site about these Web 2 conversations. My decisions are entirely subjective, but I plan to pick the three best questions, and reward them with a fress pass – a street value of nearly $4000 each. Yes, commentators from the past four posts are already eligible:
So…what should I ask Lance Armstrong?