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Google’s Year End Zeitgeist: Once Again, Insights Lacking

By - December 17, 2013
Zeitgeist13

Great photo, but not one we searched for….

It’s become something of a ritual – every year Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google *really* knows about what the world is up to.

At least this year Google did a good job of turning its data into a pretty media experience. There are endless scrolling visual charts, there’s a emotional, highly produced video, and there’s a ton of lists to explore¬†once you drill down. But there’s also a Google+ integration that frankly, was utterly confusing. Called #my2013 Gallery (sorry, there’s no link for it), it showed photos from a bunch of people I didn’t know, then invited me to add my own. Not sure what that was about. The “Search Trends Globe” shows top search terms by location, but you can’t click through to see results. Odd.

So kudos to Google for giving us a lot of eye candy – there are top ten lists for all manner of categories, from dog breeds to NFL teams to memes – all by geography. But the search capacity is, well – confusing. Once you search inside what you think is the year end Zeitgeist, you end up getting Google Trends data, and you’re kind of lost, not sure if you’re in the year-end special anymore. Bummer.

And while there are far more lists than I’ve seen before, there’s still no … insight. Even the “What is…” function, which was an interesting, if limited feature from last year’s Zeitgeist, is gone this year, most likely a victim of political correctness. (For why, see my post about last year’s Zeitgeist).

I sure wish Google would surprise us with Zeitgeist, but once again, no dice.

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