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Facebook Buys Instagram, Checks Off A Swath of 2012 Predictions In One Move

By - April 09, 2012

Waaaay back in January, I rolled out my annual predictions. Thanks to our pals at Facebook, a few of them are now pretty much in the bag. I may have to start doing these things monthly, given the pace of our industry.

Prediction #5 was that it’d be a big year for Internet M&A. I further singled out Instagram as a company that would likely be bought, and figured there’d be a battle between Twitter, Apple, Facebook, and Google for the prize. Facebook won, with a billion dollar price tag. That checks box number seven, which predicted, among other things, that Facebook would make a billion dollar acquisition. FWIW, I also predicted Google would have a rough year (so far, seems that way) and that a heads up display would emerge (Google did that as well).

Facebook says it’s going to leave Instagram alone for the most part, but I don’t expect that to last that long. The most interesting part of the announcement for me was Zuckerberg’s promise to “learn” from Instagram’s integration with other social services. I wonder if that will hold. In any case, congrats to the team at Instagram, who presented just last month at our Signal SF event. Who might be next? Perhaps they’re presenting at our event next month in NYC…

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3 thoughts on “Facebook Buys Instagram, Checks Off A Swath of 2012 Predictions In One Move

  1. lilgame_0007 says:

    two good programs come together, finaly. no more photobucket. by the way, send free text messages at textme4free.com

  2. Anonymous says:

    How nice i don’t know 
    Twitter, Apple, Facebook, and Google for the prize. Facebook won, with a billion dollar price tag. so i am happy to your article writen

  3. It would be interesting to see if Facebook will integrate Instagram with the site. It might be good for photo uploads in the social networking site or it could be used as an FB tool to edit uploaded photos.