free html hit counter Just In Case Ya Missed It, Google Is Pushing Google+, Hard - John Battelle's Search Blog

Just In Case Ya Missed It, Google Is Pushing Google+, Hard

By - September 21, 2011


This is what users who are not logged in see on the home page of Google. Clearly, folks at Google would very much like you to sign up for Google+.

There’s a lot more to say on this subject, but I’m on the road. Just wanted to capture this for posterity. Google+ is a major play by the company to put digital mortar between all of its offerings, and create a new sense of what the brand *means* – far more than search. It’s Google’s clear declaration that it will be a platform player alongside Microsoft and Apple. More on this over the weekend.

Now, given the antitrust fever that has hit Washington and other international capitals, this move might be viewed dimly by some competitors, depending on how things play out over time. It’s clearly “tying” dominance in one market – search – to another – social media. Then again, no one is forcing you to use Google….

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3 thoughts on “Just In Case Ya Missed It, Google Is Pushing Google+, Hard

  1. davidt says:


    Given Google’s history (its vigilance regarding real estate on its search page) this is the ever more striking.

    I would be curious about the inner-company dynamics that allowed this. Has it been more flexible about using that search page to promote its interests since Marissa Mayer moved to focus on the local arena (and I assume lost control of the search page)?

  2. JG says:

    I thought all Google’s decisions were data driven. The notion of “promoting” G+ on its homepage continues to fly in the face of this ethic.

    So much for that.

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