We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.
If there’s one thing Google’s consistent about, it’s the company’s approach to PR: it always sounds reasonable and intellectually defensible, but it’s never really the whole story. Google didn’t set out to run a Super Bowl ad, that’s for sure. But somewhere in the last five or so years, it became the kind of company that would. And that’s the point. I mean….is Eric serious when he implies somehow he needs television to find a “wider audience.” I mean, seriously?!
I’ll have more thoughts on Google the Super Bowl ad runnin’ company after the Monday hoo-ha of meetings ends. Er….stay tuned.
Meanwhile, some other news worth grokkin’ as you sip your Monday morning beverage:
Enhanced Cooperation with Facebook on Search (Bing blog) – Or, put another way, Facebook and Microsoft Cancel Display Ad Relationship (ClickZ).
Moms on Facebook Are Savvy to Marketers [STATS] (Mashable) Well what do you know, Moms and marketers are a match, and what do you know, Facebook Emerges as News-Content Provider (Marketing Profs). Facebook is ubiquitous, folks. The question now, is what they do with that fact….perhaps a Super Bowl ad? Meanwhile, there are now books on the company (NY Review).
How To Get Our Democracy Back (Larry Lessig, the Nation) A rather outrageous proposal from one of technology’s best policy minds.
Plentiful Content, So Cheap (NYT) Carr marvels at Demand’s model.
Physicist Discovers How to Teleport Energy (Technology Review) Just cool.