free html hit counter February 2008 | Page 3 of 6 | John Battelle's Search Blog

Comscore Search for Jan…

By - February 21, 2008

…can be found here. Not a good month for Yahoo, though it’s hard to say what drove their drop – it was not the core Yahoo sites, it was “all other.”

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Starting Up? Hit the LaunchPad!

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Web2Expo

The SF Web 2 Expo is coming up in April, and the LaunchPad is once again happening. If you’re part of an interesting startup, you should consider applying for the LaunchPad. This year they are doing it as we did it at the Summit last year – VCs are judging the whole shebang. Check it out here.

You're In the Media Biz Now

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I’ve been thinking about media for a long time now, and if asked to give advice to folks who are *not* in the media business, I often offer this chestnut: You’re in the media business too, whether you like it or not. As part of a long term sponsorship, American Express asked me to opine over on their site, you can find my first post here. An excerpt:

Today, I’ll assert, no matter what business you think you’re in – be it making widgets or providing a service, you’re now in the media business, plain and simple. Those that recognize this shift will succeed, those that ignore it will atrophy and eventually become irrelevant.

Now, what do I mean by the media business? Well, let’s start where all good businesses start: with the customer. Your customer’s media habits have changed dramatically in the past ten years. More likely than not, your customers spend nearly 15 hours a week online – it’s where they play, communicate, interact with services, and shop and research major purchases. In short, your customer has developed a major new media habit. The question is: Has your business?

Meanwhile, Hadoop News

By - February 19, 2008

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Yahoo is on the ropes, but this project has been showing promise for a long time. Check out the news today:

Yahoo! recently launched what we believe is the worlds largest Apache Hadoop production application. The Yahoo! Search Webmap is a Hadoop application that runs on a more than 10,000 core Linux cluster and produces data that is now used in every Yahoo! Web search query.

The Webmap build starts with every Web page crawled by Yahoo! and produces a database of all known Web pages and sites on the internet and a vast array of data about every page and site. This derived data feeds the Machine Learned Ranking algorithms at the heart of Yahoo! Search.

Some Webmap size data:

* Number of links between pages in the index: roughly 1 trillion links

* Size of output: over 300 TB, compressed!

* Number of cores used to run a single Map-Reduce job: over 10,000

* Raw disk used in the production cluster: over 5 Petabytes

Get Yer Head Right

By - February 17, 2008



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(Note: This is the first of a number of posts I’ll be doing using mobile technology thanks to a sponsorship from Microsoft and FM. More here).

Sometimes you just need to go to a show (click on the pic for a larger image I shot while there). I certainly did after the past two months of four hour meetings, travel, and general madness. A good friend introduced me to Umphrey’s McGee, a killer jam band out of Chicago. This was my third or fourth time seeing them, and they always just kill it, wherever they play.
If you want a real treat, subscribe to their podcast here.

What does this have to do with Searchblog? Well, as I’ve written before, I find the music industry very predictive of the media markets in general. Umphrey’s is the kind of band that heralds a new approach to media, entertainment, and distribution. The band has a strong following in its native Chicago, but it has found another strong following online. The music doesn’t lend itself to traditional packaged goods approaches to marketing, but that doesn’t matter – online distribution and word of mouth has helped the band play to packed halls all over the country. I saw them at the fabled Fillmore, twice in fact, and they did the place proud. The third show is tonight, go see them if you can…