free html hit counter January 2006 - Page 7 of 11 - John Battelle's Search Blog

What Is that Guy On About?

By - January 13, 2006

What happens when I try to give 300 or so folks at Google NY a straight answer about the future of Google? This. (Video of my talk at Google NY, which the Google video blog posted today).

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And More Goog: Mobile Personal Homepage

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Personalized Home

Now here’s something I just might start using right away, because, honestly, I hate my Treo, it promises so much, and delivers so little. Why? Because I am a mobile moron – it’s too much work to make it work right. Might Google help me with this? We’ll find out. Google today announced the Google Personalized Home for mobile devices. Carlo has more here.

Two Goog Notes

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Two Google notes: One, Google is testing local ads on Maps, Beal has the story. Second, have you all checked out how Google is doing music lately? Not bad, though you can’t buy anything yet. I searched for “Orbital” and got this (a highly stylized, non web search interface) as my only result yesterday, though now it’s back to this (a standard one box interface). I rather like the interface.

Are You Seeing This?

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GoognbapromoteSearchblog reader Brad Twohig, based in the midwest, is seeing a promotion for Google Video Store and Pack on the home page. He queries: “It would be one thing if they were using the NBA and CSI as a promo to get people to just use Google Video, but it is paid content they are promoting and thus I view it as their first Homepage advertisement. It has no images like Yahoo’s but it is still a promotion for a VOD product.”

I don’t see this promotion here in California. Do others see it around the country and the world?

Update: One reader posits that this is a Mac thing. I bet that’s right.

Streamlined Site

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This morning you may notice some subtle changes to Searchblog. We’re working to fix some design inconsistencies, clean up the back end code, and streamline the search and archives function. Please give me feedback! Thanks.

"I am very interested this theme, with attention I will read following informations."

By - January 11, 2006

Way back in the early days of this site, when its pagerank crossed 5 or so and traffic started to pick up, I got hit by some pretty hardcore comment spammers. This was not hand rolled stuff, this was robot love, and lots of it. It brought the CPU to its knees, hitting my site with multiple sessions and scores of links in each comment.

Of course, we all know why folks comment spam – to gain search juice. My fearless sysadmin and I fought back with all manners of countermeasures, and we ultimately found a solution which pretty much defeated the robots – a neat little hack that pretty much ensures robots cannot get in. Humans, however, can still get in, in particular if they obey some simple rules – no more than two embedded URLs in the comment, and no previous record of bad behavior.

Well, I’m sad to say it seems that a new form of comment spam has sprung up – the human comment spammer. I’ve been somewhat bipolar about these guys – I mean, they have to earn a living, and sometimes their attempts at feigning relevance are hilarious – but it’s time to draw the line. More often than not, they leave relatively inane comments, like the one in the title of this post, and are nearly always hopelessly polite. They usually have no more than one link, often to some random site in Germany or Bulgaria looking for search wuffie.

I’m tired of it, and so I’m declaring here, and now, that I’m going to get cruel with my comment culling. If the comment doesn’t add value, I’m going to bong it. If you’re a normal person who isn’t a comment spammer, and you are getting bonged, by all means email me and tell me what a d*ck I’ve been, and I’ll restore your comment. But a great site is all about a great conversation, and it’s my job as the den mother to lay down some rules from time to time.

OK. I feel better already.

PS – This is NOT a note about my frequent or even sometimes commentators, I LOVE your thoughts, and pray you keep them coming…

Blodget: A Google Bear Scenario

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Well, this ought to catch some folks attention, written by the fellow who called Amazon $400:

I’m just laying out a scenario that could kneecap Google and take its stock back to, say, $100 a share.

Google’s major weakness is that it is almost entirely dependent on one, high-margin revenue stream. The company has dozens of cool products, but with the exception of AdWords, none of them generate meaningful revenue. From an intermediate-term financial perspective, therefore, they are irrelevant.

So, the question is, what could happen to AdWords, and what will happen to the company (and stock) if it does?…

… let’s say click fraud continues to increase as a percent of total clicks (which seems perfectly plausible to me). Eventually, all else being equal, ROIs will start to decrease, as the $1.00 keyword that delivers a profitable sale today will deliver an unprofitable one tomorrow.

A PPC Primer

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Alexandre Douzet, Co-Founder and Vice President, Marketing at job site TheLadders.com, has authored a paper on PPC search and the cost of acquisition. I’m not all the way through it, but it feels like a good read for those who are interested in a general overview of PPC marketing, and some conclusions on how best to employ. PDF download here.