free html hit counter Comscore: Search Drove $6 Billion in Travel - John Battelle's Search Blog

Comscore: Search Drove $6 Billion in Travel

By - November 15, 2005

And you wonder why Google changed its interface to incorporate travel information? Comscore’s study (jointly sponsored by Yahoo, never shy about its ambitions in the travel segment):

In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period.

(Hat tip: SELowdown)

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