free html hit counter March 2005 - Page 3 of 9 - John Battelle's Search Blog

Google Acquires Urchin

By - March 28, 2005

UrchinI’ve been sitting on this all day because I could not get confirmation, but damned if it doesn’t come in an email from Google. I shoulda run with the tip I got from a loyal reader….in any case, Google has purchased a web analytics company with serious enterprise mojo.

MOUNTAIN VIEW, Calif. – March 28, 2005 – Google Inc. today announced it

has agreed to acquire Urchin Software Corporation, a San Diego,

California based web analytics company.

Financial terms of the deal were not disclosed.

Urchin is a web site analytics solution used by web site owners and

marketers to better understand their users’ experiences, optimize

content and track marketing performance. Urchin tools are available as

a hosted service, a software product and through large web hosting

providers. These products are used by thousands of popular sites on the


Google plans to make these tools available to web site owners and

marketers to better enable them to increase their advertising return on

investment and make their web sites more effective.

“We want to provide web site owners and marketers with the

information they need to optimize their users’ experience and

generate a higher return-on-investment from their advertising

spending,” said Jonathan Rosenberg, vice president of product

management, Google. “This technology will be a valuable addition to

Google’s suite of advertising and publishing products.”

The acquisition is subject to customary closing conditions. Google

anticipates that the acquisition will close before the end of April.

So this is interesting on a number of levels. Urchin was a third party system that many used to understand their Google ads, among others. As part of a Google suite of tools, it will take on a decidedly different cast. More as the word trickles out. BTW, I was told by the tipster that the price was $30 million.

  • Content Marquee

Indeed Launches Domain Search for Jobs

By -

I wrote of Indeed a while back, when it was pre-launch, today it launches. Expect to hear more and more about this trend – domain-focused crawls with innovative front ends. I saw one at PCForum which launches tonight, will have write up later….Also, in the same vein as Indeed is SimplyHired, recently launched as well.

WaPo Does Desktop Search

By -

The Washington Post runs an overview (reg req’rd) of the major desktop search tools. Good for any of you who have held back on installing any of them. I for one installed a Blinkx beta some time ago (the only one for Mac I could find) and it ate so much processing power I had to take it offline. Sigh.

When Competition Comes….

By - March 26, 2005

Practices like this will have to go. I’ve always wondered why Google makes it so hard to opt our of the Adsense play if you are an advertiser. I imagine once Yahoo and MSFT are in the game, this kind of thing will not stand.

A Glimpse Into How Google Codes

By -

Interesting insights from a Google engineer.

There is, by and large, only one code base at Google.  This has many advantages.  Most obvious is that it is really easy to look at and contribute to code in other projects without having to talk to anyone, get special permissions or fill out forms in triplicate.  That is just the tip of the iceberg, though.  Having one codebase means that there is a very high degree of code sharing.  Need to base 64 encode/decode something?  No problem, there is a standard Google routine for that.  Found a bug?  Just fix it and check it in after getting it code reviewed by a documented owner.  One of the reasons that environments like Perl, Python, C#, Java, etc. flourish is that they have large and well through out libraries of useful code.  For a variety of reasons, C++ has never had this. …

… The intranet in Google is super transparent.  Teams are actively encouraged to share the most intimate details of their projects with the rest of the company.  This happens through tech talks, design docs, lunch table conversations, etc.  When two teams are doing similar things, people start with the assumption that they must have their reasons and that the situation will be worked out in time.  There isn’t a huge push to over optimize and have only one solution for each problem.

…When someone comes up with a new idea, the most common response is excitement and a brainstorming session.  Politics and who owns what area rarely enter into it. 

There is a lot of detail here, and given how little Googlers tend to blog about work, it’s rather refreshing.

Audacious: Our Media

By - March 24, 2005

OurmediaCongrats, as Dan says, to the folks behind OurMedia. A very audacious plan. From their site:

We provide free storage and free bandwidth for your videos, audio files, photos, text or software. Forever. No catches.