free html hit counter Bill Gross Pushes the Envelope Again | John Battelle's Search Blog

Bill Gross Pushes the Envelope Again

By - February 28, 2005

SnapSnap has news today – it’s launching a Cost-Per-Action advertising platform. With Goto/Overture he launched CPC, now he is pushing cost per action – advertisers only pay when specific actions occur due to their advertising. Interesting!

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  • J8

    This model has been used in the “sin industries” and by affiliate networks for many years with great success, has it not?