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December 12, 2007 7:43 PM
Meanwhile, Online Advertising is "Slowing"...
...to a tepid pace of only 29% next year. What a letdown.
- Posted by John Battelle on December 12, 2007 7:43 PM
Comments
The most valuable ad targets are those who actively block, don't click and ignore ads. I strongly believe there will be a slowing of the online ad market, and I don't think Google will be immune from it. They are tremendously exposed. Coincidentally, I wrote a piece on just this topic tonight, one I've been giving a lot of thought to over the last few months.
The Web Advertising Bubble Has Got to Pop
http://www.louisgray.com/live/2007/12/web-advertising-bubble-has-got-to-pop.html
The increase will not be fast like a rocket, but it's not a crisis....
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