Meanwhile, Online Advertising is “Slowing”…

…to a tepid pace of only 29% next year. What a letdown….

…to a tepid pace of only 29% next year. What a letdown.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Meanwhile, Online Advertising is “Slowing”…”

  1. The most valuable ad targets are those who actively block, don’t click and ignore ads. I strongly believe there will be a slowing of the online ad market, and I don’t think Google will be immune from it. They are tremendously exposed. Coincidentally, I wrote a piece on just this topic tonight, one I’ve been giving a lot of thought to over the last few months.

    The Web Advertising Bubble Has Got to Pop
    http://www.louisgray.com/live/2007/12/web-advertising-bubble-has-got-to-pop.html

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