Catching up on stuff I've missed last week...The Wired piece, and the response to it, strikes me as perfect for Yahoo - it really can't get much worse. The bar has been lowered. Now jump over it, folks.... I mean, you have the resources. The brand. The technology. The good will. Go. Do. It.
Update - Wired posted Yahoo's response to the piece, and Henry adds some thoughts.
Reader Jeremy Writes: [Yahoo] couldn't get off the crack pipe...the Paid Inclusion model. It failed *everywhere*. [It] still can't get off the crack.
»
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Enter email to subscribe to Searchblog's newsletter:
More coming soon...
All contents copyright © 2003 - 2008 John Battelle. | Terms of Service and Privacy Policies
Comments
It is easy to criticize - but even at its worst, Yahoo is doing better that 99% of all tech companies.
Google took the concept of link popularity and built a phenominal business - just like Microsoft took the concept of a GUI and built a giant and just like IBM took the concept of a time clock and developed a legend.
Sooner or later, a new concept will develop that will one-up Google and become the new focus.
I am based in the UK and in the last month or so Yahoo! has really cleaned up its search index; its becoming a far cleaner engine to work with if (like me) you make thousands of complex searches per day.
Its difficult to see it having any real impact on Google's market in the short term but if Yahoo! concentrate on the quality of its core product then they will be in with a good chance.
I don't think that Yahoo! will ever come close to Google. Forget about improving, There are hardly any efforts taken from Yahoo! to develop it's search engine.
How to kill Google? Take away their cash flow by killing Adwords...in 3 words:
Match Engine Marketing
The short of it is Yahoo has spread itself so wide, it took its eye off Search. And the time taken to get Panama off the ground was inexcusable, and now they are probably too late to be a real contender for a rumble in the jungle with Google.
For a microview, I compare my own AdWords and AdSense customer service from Google with Overture/Yahoo YSM and Partner Mangement customer service over the last 2 years. There is no comparison. I am a Tier 1 (used to spend and receive 4 figures daily) customer & publisher with both companies and expect excellent communication and support. Yahoo has let me down time and again with poor support and conflicting communications from various departments. Which is a real shame, for the good of everyone Google need some serious competition.
I'm based in Spain and Yahoo here will have a lot of problems to take market quota.
Here people thinks that "Internet=Goggle+Messenger", so they will have to invest a lof of money to raise their brand image, if not any tech improvement will have no sense.
I have a small website and sell about $200 /day. i fucking HATE Yahoo's service. I love google. Here are my january stats from an insider small business view:
First number is my visitors, second is checkout conversion rate.
1. google - 846 - 2.84%
2. (direct)- 340 -8.2%
4. yahoo - 98 - 3.06%
5. shopping.yahoo.com - 82 - 0.00%
I hate yahoo because:
I have to dig just to find their keyword ads page and still have to check my email to click the link that its on.
They reject most keywords - wtf? They take forever to approve and don't tell you shit about why they weren't approved. Bitches!
They have low traffic levels
Their reporting sucks. It's not in real-time. I cant look at my spending levels, results or anything in real-time like I can wih google.
It just so much harder to use.
Yahoo has a higher conversion % ONLY.
I reduced my budget to $15 a day with yahoo. i'm about to cut it to $10 because yahoo can suck my fuckin dick. I paid those bitches $299 to be in their bulshit directory becasue the guy from Search Engine watch said it was a good move. What aJackass motherfuckin BITCH that guy is. Anyway.
Oh and get this shit bros. Yahoo charges ou like $100 just to sign up for their ad service. WTF!
I like Google because-
Man it is so fucking easy to use. I really love them. I got kicked off Ebay and Google came to my rescue.
Excellent real time stats.
They approve most key words and let you know right away why they didn't approve some.
You budget $1000 or $100 - you better believe they're going to get you the traffic.
I love how they provide you with so many tools like checkout, analytics, base... All so easy to use and FREE!. I have big Google Checkout logos on my site. I want people to use it. Wonderful Service.
I think their conversion rates could be better. i dont like how they bombard my traffic levels in the morning and not at night. Spread that shit out bros.
I spend $50 /day with Google. I do not use their shady network though. I use google.com only. Their network click rates were like 25% with a .02 conversion.
On another note. Paypal still does 95% of my payments, and i hate those fuckers.
Google Checkout 4.62%
PayPal Direct Payment 53.46%
PayPal Express Checkout 41.91%
I have a small website and sell about $200 /day. i fucking HATE Yahoo's service. I love google. Here are my january stats from an insider small business view:
First number is my visitors, second is checkout conversion rate.
1. google - 846 - 2.84%
2. (direct)- 340 -8.2%
4. yahoo - 98 - 3.06%
5. shopping.yahoo.com - 82 - 0.00%
I hate yahoo because:
I have to dig just to find their keyword ads page and still have to check my email to click the link that its on.
They reject most keywords - wtf? They take forever to approve and don't tell you shit about why they weren't approved. Bitches!
They have low traffic levels
Their reporting sucks. It's not in real-time. I cant look at my spending levels, results or anything in real-time like I can wih google.
It just so much harder to use.
Yahoo has a higher conversion % ONLY.
I reduced my budget to $15 a day with yahoo. i'm about to cut it to $10 because yahoo can suck my fuckin dick. I paid those bitches $299 to be in their bulshit directory becasue the guy from Search Engine watch said it was a good move. What aJackass motherfuckin BITCH that guy is. Anyway.
Oh and get this shit bros. Yahoo charges ou like $100 just to sign up for their ad service. WTF!
I like Google because-
Man it is so fucking easy to use. I really love them. I got kicked off Ebay and Google came to my rescue.
Excellent real time stats.
They approve most key words and let you know right away why they didn't approve some.
You budget $1000 or $100 - you better believe they're going to get you the traffic.
I love how they provide you with so many tools like checkout, analytics, base... All so easy to use and FREE!. I have big Google Checkout logos on my site. I want people to use it. Wonderful Service.
I think their conversion rates could be better. i dont like how they bombard my traffic levels in the morning and not at night. Spread that shit out bros.
I spend $50 /day with Google. I do not use their shady network though. I use google.com only. Their network click rates were like 25% with a .02 conversion.
On another note. Paypal still does 95% of my payments, and i hate those fuckers.
Google Checkout 4.62%
PayPal Direct Payment 53.46%
PayPal Express Checkout 41.91%
Why do you want do kill Google...?
In my opinion Google is better search engine than yahoo.
For me is hard to have better position (with my page) on yahoo. Google is more popular so I work almost only on G.
Leave a comment