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February 6, 2006 9:30 PM
Turn's Been Outed
I met with the CEO of Turn.com a couple of weeks ago, but on the downlow - it wasn't ready for public consumption quite yet. Why? Well, it's a rather audacious startup - Jim Barnett, former head of AltaVista, is running it, and it's got some heavy backing. The plan? To compete directly with AdSense. How? We'll seen soon enough, Jim tells me. BizWeek's blog has outed the new company, however, so now you know as well....
- Posted by John Battelle on February 6, 2006 9:30 PM
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Listed below are links to weblogs that reference Turn's Been Outed:
» Turn: Next Generation Online Advertising from Data Mining
Turn, a new contextual ads company (which has been around for a while, originally going by the name NGOA) has finally been picked up by more visible bloggers. Stephen Baker of business week says:I talked on Friday to Jim Barnett, [Read More]
- Tracked on February 8, 2006 11:21 AM
Comments
You might also wish to check out Advolution ("the benefits of pay-per-click... without the actual pay-per-click")
I think I will have to wait for more specifics to really understand their approach.
Jim Nail rocks.
I just signed up to advertise directly through Turn. Took me 4.5 minutes (But I had existing ads to upload). As a point of comparison, it took me over 50 minutes to sign up to AdSense some months ago (mainly due to my confusion about how to select keywords and going through their suggestions). I'm hoping to obtain another point of comparison within a few weeks. AdSense ate up my entire initial budget within a week and I'm not even sure if the sales that resulted in that period can be attributed to it. Will be interesting to see how much I have to pay Turn if and when...
Panda
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