That was my thought when I read Journalists Need Advertising 101 by Brian Morrissey, writing in Digiday last week. In fewer than 500 words, Morrissey issues a wake up call to those in journalism who believe in the old school notion of a Chinese wall between editorial and advertising:
What’s crazy is journalists seems almost proudly ignorant of the business of advertising. …it’s time journalists take a real interest in how advertising works. I’d go even further. It’s time they get involved in making it. Hope is not a strategy, as they say, and it’s better to deal with the world you live in rather than the world you wish you lived in.