(image) I love being part of naming something. It’s probably the flat out most fun you can have legally with your clothes on – but for many folks, including entrepreneurs, it’s the source of endless consternation.
It doesn’t have to be. Here’s how I think about coming up with a name for something – a company, a new product, even a project you might be working on.
Rule #1: Don’t Overthink It. A name means nothing till those using it make it mean something.
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