That last post made me think about this one, in which I predicted, at the beginning of the year, what 2004 might bring. How am I doing, I wondered, six months in? Well, in the preamble, I thought I'd be done with my book by about now. That was…
That last post made me think about this one, in which I predicted, at the beginning of the year, what 2004 might bring. How am I doing, I wondered, six months in?
Well, in the preamble, I thought I’d be done with my book by about now. That was pretty damn funny. Now I hope to be done by Fall, and with luck I just might.
My listed predictions were:
Read MoreWhat's with this post? Why is "Jakob Nielsen, Holiday Mixer" *the* post of choice for a panoply of comment spammers? I've had like 100 different comment spams on this post, and for the life of me, I can't determine why, save one thing: I linked to Cory. No….wait. I linked…
What’s with this post? Why is “Jakob Nielsen, Holiday Mixer” *the* post of choice for a panoply of comment spammers? I’ve had like 100 different comment spams on this post, and for the life of me, I can’t determine why, save one thing: I linked to Cory. No….wait. I linked to Shona Brown’s book. No… I linked to pictures of Mt. Tam too, and a picture of Berkeley. And to Jakob’s site. And…oh God…to Joi as well. Is there rhyme or reason to this?
If I deleted this post from my archives, I’d have about 25% less spam than I do now. At least, until they chose the next favorite post.
So in the spirit of Dan Gillmor’s maxim – “My readers know way more than I do” – what gives?
Read MoreDuring the AdTech panel yesterday I started ranting about what I think is missing from all this contextual, behavioral, paid search, and network-based advertising – you know, all the stuff that's setting records and revolutionizing marketing. All the stuff I've been hyping for the past two, no wait, ten years…
During the AdTech panel yesterday I started ranting about what I think is missing from all this contextual, behavioral, paid search, and network-based advertising – you know, all the stuff that’s setting records and revolutionizing marketing. All the stuff I’ve been hyping for the past two, no wait, ten years now. And I think I’ve come up with a clear way of saying it: what’s missing is the advertiser’s endemic relationship with the community a publisher serves.
I’m almost certainly restating what others have already pointed out, but then again, I’ve not seen it put this way yet. So think about a “traditional” publishing environment. You’ve got three parties in an ongoing, intentional conversation: The reader/viewer (we’ll say audience for lack of a better word), the editor/programmer/author/creator (we’ll say publisher for lack of a better word), and the advertiser. In a traditional publication, these three parties interact in various ways through the medium of the publication. Most importantly, the advertiser has voted with their dollars for that particular publisher, hopefully because the advertiser had take the time to understand that publication’s audience, and hence wants to be in conversation with that audience.
What’s inherent in this interaction is the intention of all parties to be in relationship with each other. This creates and fosters a sense of community – the best publications always have what are called “endemic” advertisers – those that “belong” to the publication’s community, that “fit” with the publication’s voice and point of view. I’ve found that in the magazines and sites I’ve helped create, my readers enjoyed the ads nearly as much as the editorial, because the ads served them, seemed to understand who they were in relation to the community the publication created.
Read MoreThe comment spam is overwhelming. I can't keep up. I'll deal with it when I get back from NYC. If anyone has a real solution, I am ready to listen. Now the spammers are changing URLs for every comment. FUCKERS. Meanwhile, the dinner tonight was quite interesting. A room full…
Meanwhile, the dinner tonight was quite interesting. A room full of folks in the banking business, buy side analysts, major investment houses, etc. I asked the room – who planned to put in a bid on the Google IPO? Wall Street answered – not a single hand went up. Hmmm.
Would love to say that I've got loads of time to hang with my NYC buddies, but I'm in for a quick dinner, then back to LA to tend to some family issues. But the quick turnaround means posting will probably be light, if that, for the next two days….
I have to turn off comments for a while, I am afraid.I can't watch the site every hour of the day, and the comment spammers are winning. I've even got trackback spam. MT Blacklist is not working for some reason, and I've got to figure it out. Sorry about that….
UPDATE: Got MT working again. It was choking on the amount of incoming spam. Will keep comments open till…next time.
Hey Folks – Late Monday I'll send out invites to the conference to all those who sign up to the newsletter at left, or you can still request an invite by heading here. That's when I'll send out the weekly Searchblog newsletter as well. Have a great weekend!…
Fellow Searchbloggers – I'm hunkering down over the next month or two, and focusing on two things: my book, first and foremost, and the conference. Something has to be dialed back, and it will most likely be the stream of postings that hit this page every day. I will likely…
I’m hunkering down over the next month or two, and focusing on two things: my book, first and foremost, and the conference. Something has to be dialed back, and it will most likely be the stream of postings that hit this page every day. I will likely post more musings on the book, and less news and news analysis. Not to worry, though, once I make some progress on the book, and the initial program is set for the conference, I’ll be back at it full force, most likely in a new and improved fashion.
For good coverage of news, I suggest you add Gary Price and Andy Beals to your must read list, along with Danny and Chris over at SEW, of course.
Read MoreToday we announced Web 2.0, a conference for and about the internet industry. I'm teaming with the folks at O'Reilly and MediaLive on this event. It's in October 5-7 in San Francisco, at the Hotel Nikko. The conference is limited to an invitation list, but it's loosely joined. If you're…
Today we announced Web 2.0, a conference for and about the internet industry. I’m teaming with the folks at O’Reilly and MediaLive on this event. It’s in October 5-7 in San Francisco, at the Hotel Nikko. The conference is limited to an invitation list, but it’s loosely joined. If you’re interested, let me know by signing up for the newsletter at left (I’ll be sending a note about the conference to that list later in the month), or go to the site and request an invite and say you heard about it through Searchblog.
While it’s still early on in the program, I’m pleased to say we’ve got a great lineup of folks speaking, including Jeff Bezos, Mark Cuban, John Doerr, Mitch Kapor, Larry Lessig, Mary Meeker, and Dan Rosensweig.
Taking off the rest of the day for meetings and…a ball game. Posting to resume Friday. By then, perhaps, we'll have news on the IPO whose name I dare not speak….
