CM Summit White Paper from 2007

I am in the midst of writing a post on the history of FM (update – here it is), and I thought it’d be fun to post the PDF linked to below. It’s a summary of musings from Searchblog circa 2006-7 on the topic of conversational media, which is much in the news again, thanks to Facebook. We created the document as an addendum to our first ever CM Summit conference, as a way of describing why we were launching the conference. (BTW, the Summit returns to San Francisco next week as Signal SF, check it out.)

It’s interesting to see the topics in the white paper come to life, including chestnuts like “Conversation Over Dictation,” “Platform Over Distribution,” “Engagement Over Consumption,” and “Iteration and Speed Over Perfection and Deliberation.”

Enjoy.

Read More
1 Comment on CM Summit White Paper from 2007

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

Who Controls Our Data? A Puzzle.

(image) Facebook claims the data we create inside Facebook is ours – that we own it. In fact, I confirmed this last week in an interview with Facebook VP David Fischer on stage at FM’s Signal P&G conference in Cincinnati. In the conversation, I asked Fischer if we owned our own data. He said yes.

Perhaps unfairly  (I’m pretty sure Fischer is not in charge of data policy), I followed up my question with another: If we own our own data, can we therefore take it out of Facebook and give it to, say, Google, so Google can use it to personalize our search results?

Fischer pondered that question, realized its implications, and backtracked. He wasn’t sure about that, and it turns out, it’s more complicated to answer that question – as recent stories about European data requests have revealed.*

Read More
27 Comments on Who Controls Our Data? A Puzzle.

A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”

The news alert from the Wall St. Journal hit my phone about an hour ago, pulling me away from tasting “Texas Bourbon” in San Antonio to sit down and grok this headline: Google’s iPhone Tracking.

Now, the headline certainly is attention-grabbing, but the news alert email had a more sinister headline: “Google Circumvented Web-Privacy Safeguards.”

Wow! What’s going on here?

Read More
295 Comments on A Sad State of Internet Affairs: The Journal on Google, Apple, and “Privacy”

China Hacking: Here We Go

(image) Waaaay back in January of this year, in my annual predictions, I offered a conjecture that seemed pretty orthogonal to my usual focus:

“China will be caught spying on US corporations, especially tech and commodity companies. Somewhat oddly, no one will (seem to) care.”

Well, I just got this WSJ news alert, which reports:

Read More
8 Comments on China Hacking: Here We Go

In Which I Officially Declare RSS Is Truly Alive And Well.

I promise, for at least 18 months, to not bring this topic up again. But I do feel the need to report to all you RSS lovin’ freaks out there that the combined interactions on my two posts – 680 and still counting –  have exceeded the reach of my RSS feed (which clocked in at a miserable 664 the day I posted the first missive).

And as I said in my original post:

If I get more comments and tweets on this post than I have “reach” by Google Feedburner status, well, that’s enough for me to pronounce RSS Alive and Well (by my own metric of nodding along, of course). If it’s less than 664, I’m sorry, RSS is Well And Truly Dead. And it’s all your fault.

Read More
9 Comments on In Which I Officially Declare RSS Is Truly Alive And Well.

What Happens When Sharing Is Turned Off? People Don’t Dance.

One of only two photos to emerge from last night's Wilco concert, image Eric Henegen

Last night my wife and I did something quite rare – we went to a concert on a Sunday night, in San Francisco, with three other couples (Wilco, playing at The Warfield). If you don’t have kids and don’t live in the suburbs, you probably think we’re pretty lame, and I suppose compared to city dwellers, we most certainly are. But there you have it.

So why am I telling you about it? Because something odd happened at the show: Wilco enforced a “no smartphone” rule. Apparently lead singer Jeff Tweedy hates looking out at the audience and seeing folks waving lit phones back at him. Members of the Warfield staff told me they didn’t like the policy, but they enforced it  – quite strictly, I might add. It created a weird vibe – folks didn’t even take out their phones for fear they might be kicked out for taking a picture of the concert. (A couple of intrepid souls did sneak a pic in, as you can see at left…)

Read More
42 Comments on What Happens When Sharing Is Turned Off? People Don’t Dance.

Once Again, RSS Is Dead. But ONLY YOU Can Save It!

About 14 months ago, I responded to myriad “RSS is Dead” stories by asking you, my RSS readers, if you were really reading. At that point, Google’s Feedburner service was telling me I had more than 200,000 subscribers, but it didn’t feel like the lights were on – I mean, that’s a lot of people, but my pageviews were low, and with RSS, it’s really hard to know if folks are reading you, because the engagement happens on the reader, not here on the site. (That’s always been the problem publishers have had with RSS – it’s impossible to monetize. I mean, think about it. Dick Costolo went to Twitter after he sold Feedburner to Google. Twitter! And this was *before* it had a business model. Apparently that was far easier to monetize than RSS).

Now, I made the decision long ago to let my “full feed” go into RSS, and hence, I don’t get to sell high-value ads to those of you who are RSS readers. (I figure the tradeoff is worth it – my main goal is to get you hooked on my addiction to parentheses, among other things.)

Anyway, to test my theory that my RSS feed was Potemkin in nature, I wrote a December, 2010 post asking RSS readers to click through and post a comment if they were, in fact, reading me via RSS. Overwhelmingly they responded “YES!” That post still ranks in the top ten of any post, ever, in terms of number of comments plus tweets – nearly 200.

Read More
573 Comments on Once Again, RSS Is Dead. But ONLY YOU Can Save It!

The Future of War (From Jan., 1993 to the Present)

(image is a shot of my copy of the first Wired magazine, signed by our founding team)
I just read this NYT piece on the United States’ approach to unmanned warfare: Do Drones Undermine Democracy?. From it:

There is not a single new manned combat aircraft under research and development at any major Western aerospace company, and the Air Force is training more operators of unmanned aerial systems than fighter and bomber pilots combined. In 2011, unmanned systems carried out strikes from Afghanistan to Yemen. The most notable of these continuing operations is the not-so-covert war in Pakistan, where the United States has carried out more than 300 drone strikes since 2004.

Read More
12 Comments on The Future of War (From Jan., 1993 to the Present)

Put Your Taproot Into the Independent Web

(image) This article – Early Facebook App Causes Is Being Reborn As A Polished Web Site For Good – caught my eye as I was nodding off last night (thanks so much for moving the web into my bedroom, Flipboard. No really.)

Now, it didn’t catch my eye because of its subject – Causes – but because of what its subject was doing: refocusing its business back out on the Independent Web, from its original home in the zoological garden that is the Facebook platform.

Read More
22 Comments on Put Your Taproot Into the Independent Web