Do Not Erase!

I'm a student of history. OK, maybe more like, I am a getting-older journalist following a youngish history, of companies like Apple, a company I covered in the 80s, Microsoft, (late 80s to present), AOL, Yahoo (mid 90s to present), Google (late 90s to present), Facebook (early 2000s to…

do not erase twitter.pngsteve j good master plan.png

I’m a student of history. OK, maybe more like, I am a getting-older journalist following a youngish history, of companies like Apple, a company I covered in the 80s, Microsoft, (late 80s to present), AOL, Yahoo (mid 90s to present), Google (late 90s to present), Facebook (early 2000s to present), and on and on (yes, Twitter is my most recent obsession as a story).

So when I saw this tweet today, well, heck, it brought me back. To this. I first saw the Google Master Plan whiteboard when I went to Google in early 2002 to meet with Eric Schmidt. Love the idea that Twitter now has a whiteboard with its revenue plans, and prominently declared is that wonderful mandate we’ve all written in the corner; DO NOT ERASE!

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Pizza Joint Employs Conversational Jujitsu

This is priceless: (via Boing Boing) At San Francisco's Pizzeria Delfina, they know how to own their pain. Rather than wringing their hands over Internet sourpusses who give them one-star Yelp ratings, they've printed up tees with excerpts from the most scathing reviews ("This place sucks") and given them…

This is priceless: (via Boing Boing)

At San Francisco’s Pizzeria Delfina, they know how to own their pain. Rather than wringing their hands over Internet sourpusses who give them one-star Yelp ratings, they’ve printed up tees with excerpts from the most scathing reviews (“This place sucks”) and given them to the staff to wear.

I call this practice “conversational jujitsu” – take the negative force of complaints, embrace them, and use them to your advantage. Just wait until really large companies start to do this. Then we’ll see remarkable change in this economy.

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Get Horizontal

As I think through the major themes of the book I hope to write over the next year, the word "horizontal" keeps coming up, over and over and over. It comes up in nearly every conversation I have with marketers. More often than not, when you get to the…

Mashery

As I think through the major themes of the book I hope to write over the next year, the word “horizontal” keeps coming up, over and over and over.

It comes up in nearly every conversation I have with marketers. More often than not, when you get to the heart of an innovative marketing program, you find a block that can be summed up thusly: “That’s not what we do.”

In other words, “We’re the marketing group. That’s a great idea, John, but it requires we work with the (customer service, IT, business development, human relations, public affairs, product development, legal) department. And while we’d love to do that, well, we’ve (have never done that, have tried it before and it didn’t work, don’t like those guys, been told not to do it, don’t have budgets that cross departments, etc. etc. etc.).”

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The Search In Paperback, With New Chapter

Well, I'm stuck in Atlanta, waiting for a delayed flight. My wife and I hit the bookstore and what does she find but the paperback edition of The Search, the one with the new chapter. I'm mildly surprised, as it's not supposed to be out till Monday, but there…

http://rcm.amazon.com/e/cm?t=johnbattelles-20&o=1&p=8&l=as1&asins=1591841410&fc1=000000&IS2=1&lt1=_blank&lc1=0000ff&bc1=000000&bg1=ffffff&f=ifr

Well, I’m stuck in Atlanta, waiting for a delayed flight. My wife and I hit the bookstore and what does she find but the paperback edition of The Search, the one with the new chapter. I’m mildly surprised, as it’s not supposed to be out till Monday, but there it was. I’ve been meaning to post some teasers from the new chapter. Thanks to Delta’s utter hopelessness, here is the first of a number of installations I’ll post over the next few weeks.

——-

Barely a year has passed since I finished final edits on The Search, which was originally published in September of 2005. I sent the final manuscript to my editor in April of 2005 (yep, it takes nearly six months to get a book out once the manuscript is finished; books, like democracies, are deliberate and plodding beasts). Since then, an awful lot has stayed constant. Google remains the undisputed king of search, Wall Street, and the Internet, and a host of Google’s competitors continue to wring their hands over what do to about it.

But an awful lot has changed, and the pace is quickening. Put mildly, it’s been a busy year in the world that search impacts. Which is to say, pretty much the entire world, from the executive suites at Amazon and Microsoft to the governments of France, Germany, China and the United States.

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My my, How Time Flies: The Seach Now In Paperback (With New Chapter!)

An observant reader told me yesterday that The Search is now available for pre-order on Amazon – in paperback. Has it really been a whole year?! And four months since I wrote the new chapter updating the book!? Lordy. Well, I hope you'll all see it as that perfect…

http://rcm.amazon.com/e/cm?t=johnbattelles-20&o=1&p=8&l=as1&asins=1591841410&fc1=000000&IS2=1&lt1=_blank&lc1=0000ff&bc1=000000&bg1=ffffff&f=ifr
An observant reader told me yesterday that The Search is now available for pre-order on Amazon – in paperback. Has it really been a whole year?! And four months since I wrote the new chapter updating the book!? Lordy. Well, I hope you’ll all see it as that perfect Fall read…..to order, if you’re so inclined, click on the image at left….

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In Mumbai, Following the Pirates

A colleague from NY who prefers to be anonymous sends me this email: Sitting stuck in traffic on way to Mumbai airport. Various peddlers offering flowers, newspapers, etc knock on the car window. And here's one with pirated books. My, the world certainly is flat I think looking at…

Mumbai-North

A colleague from NY who prefers to be anonymous sends me this email:

Sitting stuck in traffic on way to Mumbai airport. Various peddlers offering flowers, newspapers, etc knock on the car window. And here’s one with pirated books. My, the world certainly is flat I think looking at friedman’s samizdat cover. And then I look down the pile — and there is your book. It won’t put food on your table, but you should be happy to know that the guys who rely on one or two sales a day and can only carry a few books have put you on their bestseller list.



First, amazing that he can send me that note while in traffic in one of the most perilous places on earth (at least, last week it was). Second, how cool is it that The Search is a street bestseller in Mumbai?! Do I care about the piracy? No. No, no no. I care that someone in Mumbai cared enough to rip it off, and that someone there might be reading my stuff. That is just cool. Commercial markets always follow the free, or, well, the pirates in this case. Always.

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The Search in Hungarian

I knew The Search had been translated into Hungarian because a family friend who speaks it told me so, but still, it's cool to see it – "Keress!" I like the sound of that. (thanks Adam and Eni)…

Hungariansearch

I knew The Search had been translated into Hungarian because a family friend who speaks it told me so, but still, it’s cool to see it – “Keress!”

I like the sound of that.

(thanks Adam and Eni)

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Loeb

I'm honored to hear that The Search is up for a Loeb, which is the most prestigious award in business journalism. But the field is quite competitive, and I'm just thrilled to be among the other fine books noted. (Somehow, I sense The World Is Flat will sweep…!) UPDATE:…

I’m honored to hear that The Search is up for a Loeb, which is the most prestigious award in business journalism. But the field is quite competitive, and I’m just thrilled to be among the other fine books noted. (Somehow, I sense The World Is Flat will sweep…!)

UPDATE: Well, this is embarrassing, but my publisher told me I was a finalist, along with about ten other books, but now the release is out, and only three are on it, and The Search ain’t one of them. I guess I was given bad info. Sigh.

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It’s My LAST Public Book Gig: Pasadena, CA Tonight

You never thought you'd hear it, eh? But this is a special one. Nine months after my first book tour appearance, (at the Bunch of Grapes on Martha's Vineyard, where I have family), I'm doing my last signing, at Vroman's bookstore in Pasadena (where I grew up). Vroman's holds…

VromansYou never thought you’d hear it, eh? But this is a special one. Nine months after my first book tour appearance, (at the Bunch of Grapes on Martha’s Vineyard, where I have family), I’m doing my last signing, at Vroman’s bookstore in Pasadena (where I grew up).

Vroman’s holds a very special place in my heart – it’s my childhood bookstore. It’s still my ideal model for “a place you can buy books.” It’s the largest independent bookstore in Southern California, and a wonderful place to just hang out. The store’s Chairman, Andy Vollero, is a family friend (and was my little league coach, but now you know more than you wanted to…).

Tonight at 7 pm, I’ll be talking about The Search, seeing old friends, and generally enjoying myself. I hope anyone down in the Pasadena area can join in!

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The Intention Cloud

How cool is it that some smart geeks hacked up an application inspired by the Database of Intentions framework of The Search? Check out The Intention Cloud. From the About section: The Cloud is the result of a mashup between the concept of 'Database Of Intention' and 'Tag Clouds'…

How cool is it that some smart geeks hacked up an application inspired by the Database of Intentions framework of The Search? Check out The Intention Cloud. From the About section:

The Cloud is the result of a mashup between the concept of ‘Database Of Intention’ and ‘Tag Clouds’ visualization. The current live engine of the Intention Cloud is collecting data from the Google Suggest service, but will be extended in the future to integrate other databases of intention.

Intent Cloud

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