Google’s Real Time Rolling Out

Google's real time search integration, announced at Web 2 in October, is rolling out (good coverage from SEL). It'll be integrated as "Latest results." I'll be watching how this effects the traffic referral ecosystem across the web – that's the key. Will Twitter grow? Will Google start to obviate…

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Google’s real time search integration, announced at Web 2 in October, is rolling out (good coverage from SEL). It’ll be integrated as “Latest results.” I’ll be watching how this effects the traffic referral ecosystem across the web – that’s the key. Will Twitter grow? Will Google start to obviate some refers it’s now sending to Facebook? Or will the opposite occur?

Google’s announcement is here. NYT coverage is here.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Google’s Real Time Rolling Out”

  1. It will probably be more like the old free-for-all link pages.

    The more active and popular a query space is, the more live content there will be, the fewer people will see any one “real-time” result.

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