Not a Fun First Half for Adland

Nielsen's first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here. Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with…

Nielsen’s first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here.

chart neilsen SAI.gif

Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with search, CPC or CPA model…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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