Nielsen’s first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here.
Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with search, CPC or CPA model…
One thought on “Not a Fun First Half for Adland”
yup, nothing new here. but i wonder if ad spending for the likes of Hulu fit in the tv categories or in the internet?